Marwa Kaabour

Group Head of Marketing and Corporate Communication , Al Masaood Group

Marwa Kaabour is a CMO-level executive with 25+ years' experience in establishing and leading strategic marketing communications for global and regional brands in the Middle East. Among her achievements is establishing marketing and communication functions from scratch for companies and government entities. In addition to her strategic 'from scratch' capabilities, developing core functions for large and portfolio businesses, leading cross-functional teams, and creating harmony and efficiencies in both marketing and comms — as well as contributing to organizational transformation. Marwa is a diverse expert with marcomms specializations such as business transformation and digitization, strategic marketing, branding, public relations, brand management, corporate communications and executive profiling. Her core expertise lies in elevating strategic management, creation and launch of B2C, B2G and B2B brands, media relations, corporate communication, change management, and growth marketing. Marwa's background has led her to contribute to a broad spectrum of global and regional brands such as Nissan, Infiniti, Renault, Volvo Penta, MTU, Nestle, Emirates Airline, Pizza Hut and entities that fall under the Government of Abu Dhabi such Al Hilal Bank.