Why we're different
Why you should enter next year...
We’re The Business
Most agency focused award schemes focus on the work produced – either its pure creativity or its effectiveness. AOTY, however focuses on their business success (year on year growth, financial achievements, agency culture and diversity, equity and inclusion, etc) and the people and teams driving this forward.
Transparency and Trust
Campaign is committed to ensuring that our judging process is fair, trustworthy and ethical. To this end, we employ PwC to audit our judging process and ensure judges’ decisions are objective and based on the submitted entry details and the published judging criteria for each category.
Judges - The People That Matter
We reckon that for an award scheme to have the most meaning and significance, it should be judged by the people that really count - your potential clients. AOTY only recruits senior brand marketers to its judging panel each year, so each entry is seen by experts whose opinion really matters. The AOTY MENA awards will be judged by a jury of local and international marketers. Brand marketers can also bring an objectivity to the judging that agency folk judging other agency folk can rarely achieve. We are committed to building diverse and inclusive judging panels, recruiting judges with most regional and international brand marketing experience.
Getting Your Agency Seen
Our AOTY ME shortlist and winners will be given editorial coverage in Campaign Middle East’s print and online formats, ensuring that your success is seen by the great and the good of the industry across the region. Being shortlisted provides a unique platform to promote your agency and talent, and boost staff morale.