Agency of The Year Middle East

Celebrating the very best people, teams and agencies across the region

Congratulations to all our winners!

Campaign has been delighted to host these dedicated awards for the Middle East, within its Agency of the Year family. With domestic schemes already established in seven markets around the globe (UK, US, India, China, Australia and New Zealand, Japan and Korea, South East Asia) and with a separate Agency of the Year Globals launched in 2021, AOTY now receives over 2,000 entries each year and has established itself as the most significant celebration of agency business success worldwide.


“As an industry we are very good at spotting and rewarding great work. The most creative, the most effective, and more. But what about the agencies behind that work? An agency is more than the sum of its work. There are people, clients, culture and more. That’s why we’re pleased to be introducing a regional edition of the highly respected Campaign Agency of the Year Awards to reward the very best organisations in the region. The awards will be judged by client-side marketers, they will be fully audited, and they will reward not just the output but the very DNA of this industry. That’s an exciting prospect, and I hope everyone is as eager as I am to see the best agencies in the region recognised and celebrated” 

Austyn Allison, Senior Editor, Campaign


Award Categories

Agency - Speciality

Creative Agency

Events, Experiential and Engagement Agency

Media Agency

Digital Agency

Independent Agency

Integrated Marketing Agency

Performance Marketing Agency

PR / Communications Agency

Start Up Agency

Influencer Marketing Agency

Social Media Agency of the Year

Production House of the Year

Agency - Geography

Best Agency - Egypt

Best Agency - Iraq

Best Agency - Jordan

Best Agency - Oman

Best Agency - Qatar

Best Agency - Saudi Arabia

Best Agency - UAE

People

Account Person

Agency Producer or Team

Creative Leader

Creative Team

Head of Agency

Head of Agency - Creative/advertising

Head of Agency - Digital

Head of Agency - Events, Experiential and Engagement

Head of Agency - Media

Head of Agency - PR / Comms

Head of Agency - Influencer

Head of Agency - Performance Marketing

Outstanding Woman in Advertising or Media

Strategic Leader

Media Planner of the Year

Investments / Trading / Media Buyer of the Year

New Business Development Person of the Year

Arabic Copywriter of the Year

Teams

New Business Development Team

Corporate Comms / Marketing Team

Talent Management Team

Influencer Management Team

Media Planning Team of the Year

Investments / Trading / Media Buying Team of the Year

The Judging Process

The 2022 Agency of the Year judging panel consisted of leading client marketers from across the Middle East Region.

In the first round of judging, judges reviewed and scored entries independently. The scores were tabulated and sent directly to PwC for verification. In the final round, each group of judges convened to discuss the shortlisted entries.

In cases where there was a single entry or fewer entries in the category, judges unanimously decided whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may have resulted in no shortlist and no trophy being awarded in a category. The judges’ decisions were final.

Awards were made at the discretion of the judges based on a scoring system and no feedback or correspondence will be provided about the results.

To ensure fairness and transparency, our awards process has been subject for the last 12 years to an audit performed by PwC as the Global Process Integrity Partner of all AOTY schemes worldwide. PwC looks at Campaign's processes for entry evaluation, jury selection, jury voting and selection of the final winners of agency awards (note: People categories are not in scope for PwC's procedures).


2022 Chair of Judges

Carla Klumpenaar
GM Marketing, Communications & Interior Design at IKEA (Al Futtaim)
- UAE, Qatar, Egypt, Oman


Carla joined the IKEA Al Futtaim family in December 2011 and has been a part of the global IKEA group since the year 2000. She started her journey as a Communication and Interior Design Manager; she has made her mark with innovative communication and design concepts, throughout various IKEA outlets across the globe.

Carla currently leads the Marketing and Comms & Interior Design team in the Middle East; where her role involves developing strategies and creative directions and concepts for the brand regionally. Her experience working across global regions has definitely given her a competitive edge in the design world and ignited her creative vision. With her marketing methods, she has led to innovative solutions, all in pursuit of building a stronger relationship between IKEA and its customers.

2022 Judges

Why we're different
&
Why you should enter next year...


We’re The Business

Most agency focused award schemes focus on the work produced – either its pure creativity or its effectiveness. AOTY, however focuses on their business success (year on year growth, financial achievements, agency culture and diversity, equity and inclusion, etc) and the people and teams driving this forward.



Transparency and Trust

Campaign is committed to ensuring that our judging process is fair, trustworthy and ethical. To this end, we employ PwC to audit our judging process and ensure judges’ decisions are objective and based on the submitted entry details and the published judging criteria for each category.



Judges - The People That Matter

We reckon that for an award scheme to have the most meaning and significance, it should be judged by the people that really count - your potential clients. AOTY only recruits senior brand marketers to its judging panel each year, so each entry is seen by experts whose opinion really matters. The AOTY MENA awards will be judged by a jury of local and international marketers. Brand marketers can also bring an objectivity to the judging that agency folk judging other agency folk can rarely achieve. We are committed to building diverse and inclusive judging panels, recruiting judges with most regional and international brand marketing experience. 



Getting Your Agency Seen

Our AOTY ME shortlist and winners will be given editorial coverage in Campaign Middle East’s print and online formats, ensuring that your success is seen by the great and the good of the industry across the region. Being shortlisted provides a unique platform to promote your agency and talent, and boost staff morale.

Founding Partners

Global Agency of the Year

Our Agency of The Year Global scheme runs alongside the individual territory schemes we run across our Asia Pacific, US and UK markets. It is a separate scheme, with entries being made directly into it from agencies across the world.

It is open to any individual agency and is designed to provide a ‘global playing field’ where agencies from any location can compete directly with each other. Agencies do NOT have to be part of a global network to compete: This is about judging the global quality of business performance and leadership at individual agency level, and not how extensive your office network is.

Making it onto the shortlist for our Global scheme, means that your agency can proudly boast of having truly world - class credentials, having been judged on a worldwide stage.