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INTRODUCING YOUR CHAIR OF JUDGES
Melanie de Souza
Destination Marketing Executive Director
Royal Commission for AlUla
MEET THE PANEL SO FAR
WHY ENTER?
Winning a prestigious Campaign Agency of the Year Middle East Award will solidify your position as a leading agency in the region. This will set you apart from competitors and impress new and existing clients.
We're committed to ensuring that our judging is fair, trustworthy and ethical. We employ MediaSense (formerly PwC) to audit our judging process and ensure judges’ decisions are objective and based only on the entry in front of them.
We recruit senior brand marketers to our judging panel each year, who are your potential clients. Brand marketers bring an objectivity to the judging that other agency folk can rarely achieve. We're committed to building diverse and inclusive judging panels.
Our shortlist and winners will be given editorial coverage in Campaign Middle East - with over 20k newsletter subscribers and 150k page views monthly. Being shortlisted provides a unique platform to promote your agency and talent, and boost morale.
Most agency award schemes focus on the work produced – either its creativity or effectiveness. But we focus on business success: year on year growth, financial achievements, agency culture, diversity, equity and inclusion, and the people driving this forward.
NEWS
Entries Open for the Agency of the Year Middle East. Submit your entries before the Early Bird Deadline.
This year, Melanie de Souza, Executive Director for Destination Marketing, Royal Commission for AlUla will lead as Chair Judge.
Register for the AOTYME 2026 awards clinic; a free FAQ webinar on Thursday, 9 July at 1 p.m. GST that will reveal how to craft a winning entry.
HEAR FROM OUR EDITOR
"After a surreal year of helping brands navigate growth, disruption, category competition and culture amidst ongoing geopolitical and socio-economic upheavals in the Middle East, the moment has arrived for the region’s best agencies to be recognised. Client-side marketers, who serve on the Agency of the Year Middle East 2026 jury panel, will not only assess each agency's financial success, competitive pitch wins, client retention, profitability, staff growth, infrastructure innovation and workplace culture, but also evaluate how these agencies have driven desired brand and business outcomes for their respective clients.
Campaign Middle East’s Agency of the Year Awards continues to celebrate the agencies, teams and individuals shaping the future of brand, marketing, advertising, creative, digital, media, PR, communications, advisory, events and brand experiences in the region. This year, the awards also reflect where the market is heading. New categories, including Best Sports Marketing Agency, Best Gaming & Esports Agency and Best Influencer Marketing Agency, honour specialist disciplines that are increasingly central to how brands build loyalty, relevance, trust and brand love among regional and local communities.
These awards, which are not based on campaigns or creative effectiveness, instead look beyond surface-level brilliance to laud consistent contributions to strategic clarity, operational strength, talent development, local insight and, ultimately, client success and meaningful social change. From the heads of holding companies and network giants to ambitious independents, creative leaders, planners, producers and copy writers – this is a platform for each of you to claim the credit you are due.
Show us the proof, the progress and the people behind your business success. We are here to reward and celebrate each of you."
Anup Oommen
Editor, Campaign Middle East
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