Award Categories
Hear From Our Editor
“As an industry we are very good at spotting and rewarding great work. The most creative, the most effective, and more. But what about the agencies behind that work? An agency is more than the sum of its work. There are people, clients, culture and more. That’s why we’re pleased to be introducing a regional edition of the highly respected Campaign Agency of the Year Awards to reward the very best organisations in the region. The awards will be judged by client-side marketers, they will be fully audited, and they will reward not just the output but the very DNA of this industry. That’s an exciting prospect, and I hope everyone is as eager as I am to see the best agencies in the region recognised and celebrated”
Austyn Allison, Senior Editor, Campaign
The Judging Process
The 2022 Agency of the Year judging panel consisted of leading client marketers from across the Middle East Region.
In the first round of judging, judges reviewed and scored entries independently. The scores were tabulated and sent directly to PwC for verification. In the final round, each group of judges convened to discuss the shortlisted entries.
In cases where there was a single entry or fewer entries in the category, judges unanimously decided whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may have resulted in no shortlist and no trophy being awarded in a category. The judges’ decisions were final.
Awards were made at the discretion of the judges based on a scoring system and no feedback or correspondence will be provided about the results.
To ensure fairness and transparency, our awards process has been subject for the last 12 years to an audit performed by PwC as the Global Process Integrity Partner of all AOTY schemes worldwide. PwC looks at Campaign's processes for entry evaluation, jury selection, jury voting and selection of the final winners of agency awards (note: People categories are not in scope for PwC's procedures).
2022 Chair of Judges
Carla Klumpenaar
GM Marketing, Communications & Interior Design at IKEA (Al Futtaim)
- UAE, Qatar, Egypt, Oman
Carla joined the IKEA Al Futtaim family in December 2011 and has been a part of the global IKEA group since the year 2000. She started her journey as a Communication and Interior Design Manager; she has made her mark with innovative communication and design concepts, throughout various IKEA outlets across the globe.
Carla currently leads the Marketing and Comms & Interior Design team in the Middle East; where her role involves developing strategies and creative directions and concepts for the brand regionally. Her experience working across global regions has definitely given her a competitive edge in the design world and ignited her creative vision. With her marketing methods, she has led to innovative solutions, all in pursuit of building a stronger relationship between IKEA and its customers.
2022 Judges
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Founding Partners
Global Agency of the Year
Our Agency of The Year Global scheme runs alongside the individual territory schemes we run across our Asia Pacific, US and UK markets. It is a separate scheme, with entries being made directly into it from agencies across the world.
It is open to any individual agency and is designed to provide a ‘global playing field’ where agencies from any location can compete directly with each other. Agencies do NOT have to be part of a global network to compete: This is about judging the global quality of business performance and leadership at individual agency level, and not how extensive your office network is.
Making it onto the shortlist for our Global scheme, means that your agency can proudly boast of having truly world - class credentials, having been judged on a worldwide stage.