AGENCY SPECIALITY
Branding Agency of the Year
Brand Lounge
Brand Lounge is the region’s leading strategy-led brand consultancy. Our purpose is clear: we maximize brand value through differentiation. For over 18 years, we’ve helped businesses grow by uncovering what makes them truly distinct.What sets us apart is how we work. Our proprietary methodology, rooted in Purpose, Culture, Innovation, ...
Yellow Branding Consultancy
Yellow is a Dubai-based branding agency with a purpose to create brands that resonate with people and create meaningful connections. Since 2017, we’ve grown into a 15-person design house that integrates strategic clarity with design excellence - developing brand names, identities, campaigns, and branded experiences for clients across F...
Influence Branding & Digital
In order to better represent its leadership, vision, and position in furthering Saudi Arabia's 2030 sustainability goals, Global Environmental Management Services Ltd. (GEMS), a subsidiary of SIRC and part of PIF’s portfolio, undertook a massive rebranding effort.Through a carefully designed brand strategy, the company was repositioned...
Creative Agency of the Year
IMPACT BBDO
Despite a challenging and changing market and industry dynamic, shrinking budgets, increased competition, and performance pressure for our clients - we grew, our people grew, our clients grew, and we were recognized as a truly world-class creative organisation.Our belief is that the happiest people make the best work, and it is due to ...
FP7McCann MENAT
In a year defined by volatility, FP7McCann MENAT delivered clarity, consistency, and creative power. While others pivoted, we pushed forward, building on a belief we’ve held since day one: truth well told not only wins attention, it drives business.We didn’t just grow, we grew loud. Across seven markets and 500+ talents, we scaled our ...
Leo MEA
As the HumanKind agency, LEO has always been human to the core. As we enter a new era of connectivity and technological leaps, we challenged ourselves to re-imagine what we do, how we do it, and why we do it. So we went back to our core, stripped everything down and built something bolder, hungrier, smarter and more grounded in its tru...
Saatchi & Saatchi Middle East
Last year was all about our big comeback. This year we are proving that momentum isn’t a moment, but a track record.In speculative times, when the industry stands on shaky ground, we stay steady, by focusing on what matters most - our clients, our people, and the effectiveness of our work. And like true record-breakers, we turn trust i...
TBWA\RAAD
TBWA\RAAD represents twenty-five years of relentless Disruption®—evolving from four dreamers around a table to becoming the first Middle Eastern agency named Best Place to Work in the World. TBWA\RAAD chases transformations. Their approach measures success not by trophies on shelves, but by trust in clients' eyes, growth in their busin...
Digital Agency of the Year
Assembly
Assembly MENA has lived a year of transformation, growing across every part of the business while redefining what digital can deliver for brands in MENA. Guided by our values of showing up, making change and winning well, we achieved a 95% client retention rate and added 53 new wins across the UAE and Saudi Arabia worth nearly AED 20 m...
Boopin
Born in the GCC and built for the world, Boopin is an independent agency that has grown into one of the region’s most dynamic players in digital, media, and performance. Over the past year, we scaled revenues, defended flagship clients, and secured blue-chip wins across sectors as diverse as energy, automotive, education, real estate, ...
Create. Group
Create. is the Middle East’s leading strategic digital communications agency, transforming national visions into cultural impact. With teams across the UAE, Saudi Arabia, and Egypt, we deliver social, creative, and digital experiences alongside performance, production, and AI innovation—all at speed and with award-winning quality.Our p...
Horizontal Digital
Horizontal Digital has cemented itself as a bold, innovative digital consultancy, blending strategy, creativity, data, and technology to deliver transformative customer experiences. Over the past year, the agency has seen extraordinary growth across Dubai and Saudi Arabia, achieving a 23% revenue increase in Dubai and an unprecedented ...
Events, Experiential and Engagement Agency of the Year
MCH Global
MCH Global is a leading experiential and cultural marketing agency redefining how brands connect with audiences. Headquartered in Dubai with hubs in Zurich and Saudi Arabia, and a footprint across Europe, North America, and Asia, we merge strategic insight, creativity, and production excellence to turn places into platforms and events ...
Imagination
Imagination is redefining what it means to build emotional, memorable and commercially powerful brand experiences in the region.From strategy to showtime, we’ve designed, delivered and scaled some of MENA’s most talked-about summits, cultural showcases and immersive brand moments.
Lightblue
At LIGHTBLUE, we don’t just deliver moments, we partner with brands determined to shape culture and build legacies. Through bold, strategy-led experiences, we create cultural value that sparks conversation, drives relevance, and makes people feel something real. Our AI-optimised approach moves brands beyond one-off activations into glo...
Nativex METAP
To drive footfall to Saudi Arabia’s “Wonders of Arabia” experience at Expo Osaka 2025, Visit Saudi partnered with Japan’s beloved cultural icon, Doraemon.The seven-day activation blended Saudi storytelling with Japanese nostalgia through an animated discovery video, a mobile quiz, influencer content, and a limited-edition Doraemon & Vi...
Spiro
In 2022, we stepped onto this stage, going head-to-head with the region’s biggest names, and earned Campaign Middle East’s “Start-Up Agency of the Year.” Fast forward three years, and we’ve exponentially grown our industry presence. Spiro is no longer a start-up—we’re a transformative force shaping experiential across Saudi Arabia, the...
The Hanging House
From garage to global: The Hanging House started with 4 people, laptops, and the belief that creativity could do more than look good. 8 years on, we've delivered 600+ experiences across industries and borders, trusted by brands, governments, and culture-makers in the UAE and worldwide.We've stayed independent and intentionally differen...
Holding Company of the Year
Publicis Groupe Middle East & Turkey
Publicis Groupe Middle East is not just a holding company, but a human company, redefining what it means to be a holding company in today’s fast-changing world. Guided by the “Power of One” philosophy, the Groupe has built a truly talent-first ecosystem that integrates creativity, media, technology, and data into a seamless platform fo...
MCN MENAT
In the last 12 months, despite geopolitical and economic challenges, MCN delivered record growth, becoming the top-performing region across IPG. At the core of this success is our people. MCN goes beyond attracting talent — we empower and connect it across borders, disciplines, and careers. This fuels our creativity, innovation, and, a...
Integrated Marketing Agency of the Year
Publicis Groupe Middle East & Turkey
Publicis Groupe Middle East is not just an agency network, but a human network, redefining what it means to be a big network in today’s fast-changing world. Guided by the “Power of One” philosophy, the Groupe has built a truly talent-first, connected ecosystem that integrates creativity, media, technology, and data into a seamless plat...
Boopin
Boopin’s strength is integration. Strategy, creative, media, performance, content, and technology work as one connected system, each discipline reinforcing the other to create unified impact. Teams are not separated by silos but move together with a shared process and a shared purpose.Integration for us also means connecting knowledge ...
Cicero and Bernay
Cicero & Bernay (C&B) stands as one of the Middle East’s most trusted communication advisors, with 95% of clients retained on long-term contracts and enduring relationships that span over a decade, including a 15-year partnership with Dubai Land Department. Over the eligibility period, we achieved 40% revenue growth, driven largely by ...
Means Design
Means Design has redefined the landscape of integrated marketing in Dubai—seamlessly fusing strategy, creative, digital, and PR into a single, unified powerhouse. Guided by our ethos of becoming a true extension of our clients’ teams, we deliver solutions rooted in insight, driven by innovation, and measured by impact.Since 2012, we ha...
NEXA
For two decades, NEXA has helped define the future of marketing blending creativity, technology, and performance to drive measurable growth. In 2024-2025, we deepened our global presence, expanded our integrated capabilities, and launched the NEXA AI Lab - transforming AI from buzzword to business impact, delivering real-world solution...
Quill Communications
Quill is a UAE-born independent marketing communications firm with a singular mission: to redefine integrated communications in the region. From our humble start as a 50 sq. ft. boutique PR agency in 2010 to becoming one of the GCC’s fastest-growing independent consultancies, we have proven that independence is not a limitation, it’s a...
Media Agency of the Year
Magna Global
Magna may be part of a global powerhouse (IPG), but we move with the agility of a start-up. We are powered by a passionate team that thrives on pushing boundaries. We immerse ourselves in our clients’ businesses to deliver the extraordinary. In 2025, we made bold strategic bets to shape Magna to be the Media Agency of the Future. We in...
OMD MENA
OMD shows what true industry leadership looks like. We didn’t just grow - we redefined what it means to be a modern media agency in MENA. Guided by our belief in “We Create What’s Next”, we led clients and the industry into a new era of digital-first, AI-powered communications. From shaping the voice of nations with OmniGov and Visit Q...
Boopin
At Boopin, media is more than placement. It is a discipline rooted in knowledge, guided by insights, and elevated by technology. Our approach combines years of experience with a vast network of partners, giving us the ability to deliver campaigns that are data-driven, precise, and impactful.We integrate advanced tools, predictive model...
Initiative
Initiative Egypt’s 2024–2025 was a year of record growth and transformation. We achieved 73% YoY growth, onboarded 20+ new brands, and secured Egypt’s largest RFP with Unilever, marking their return after three years and expanding our remit across the NALI markets. This momentum elevated us from a national leader to a regional force, r...
Starcom Middle East
Starcom has always believed that people move business, and in 2024-2025, we proved it.This was the year we launched Movement, our updated philosophy built on a simple truth: when we Move People, we Move Business.Our people were the catalyst. With 190 talents across MENA markets, we grew confidence, capability and connection through sha...
Performance Marketing Agency of the Year
Fusion Five Advertising
We ensure every advertising dollar drives measurable business growth, solving complex challenges from D2C sales and retail media scaling to offline-to-online attribution, blending data-driven discipline and AI-powered agility.Our proprietary tech stack turns data into profit, with Power Hub, Geo Hub and Predict Hub capitalizing on data...
Boopin
Performance at Boopin is defined by one principle: turning intention into impact. We specialise in translating consumer signals into measurable business outcomes, driving consistent sales and revenue growth for our partners across markets.Our approach is rooted in intention-based media, from search to social, supported by exceptional e...
Home of Performance
Home of Performance is a boutique digital marketing consultancy employing a ‘Digital Partner’ approach. As a data-driven agency, we prioritize tangible value, utilising customer-focused strategies. Our lean, experienced team excels in rapid client engagement, driving high-impact results. Specializing in digital transformation, we focus...
Keyade (WPP)
Facing significant internal and external challenges in 2024-2025, including its establishment as WPP Media's fourth performance agency and the disruptive force of AI, Keyade set a clear goal: to prove that specialized expertise and integrity drive growth.By leveraging its core DNA of transparency and results-focus, the agency expanded ...
Magna Global
We set the bar last year. This year – we're raising it.In 2025, we surpassed all stakeholder expectations. We made bold strategic bets to shape Magna to be the Performance Agency of the Future. We invested deeply in capabilities, restructured our organization, and engineered breakthrough products. The results are nothing short of pheno...
Performics - Publicis Groupe
Performics MENA orchestrated unprecedented growth in 2024-25, proving that performance marketing transforms business outcomes. Acquired from Google in 2008, we didn't just join the performance game, we invented it. Our 400+ specialists across MENA are highly skilled, engaged and ready to transformation. Together, we pioneered game-chan...
PR/Communications Agency of the Year
The Romans
Greetings from The Romans. You’re meeting us inside our first official year as a MENA agency. We’re new, but set out to build the most disruptive, exciting PR agency in the region. In a little over twelve months, we think we’ve made a strong start. When Joe Lipscombe took on The Romans, there were no clients, no leads, no revenue, and ...
Brazen MENA
Brazen MENA, founded in 2015 by Louise Jacobson, is a bold, independent PR agency with offices in Dubai, Riyadh, Cairo and Amman. Recognised by Provoke Media as one of the Top 10 Agencies in the Middle East (2025), we blend creativity, strategy and measurable impact with a culture that puts people first.In our 10th year, we launched ou...
Cicero and Bernay
Cicero & Bernay (C&B) stands as one of the Middle East’s most trusted communication advisors, with 95% of clients retained on long-term contracts and enduring relationships that span over a decade, including a 15-year partnership with Dubai Land Department. Over the eligibility period, we achieved 40% revenue growth, driven largely by ...
Current Global MENAT
As Current Global MENAT stepped into the start of just our third year of operation, we channelled our inner PR tweenager…....you know that noisy, bold, chaotic but magical stage where curiosity rules, confidence builds, maturity grows, boundaries get pushed and every slay moment gets celebrated.We grew revenue by 60%, increased headcou...
Gambit Communications
This year, Gambit Communications made the evolution into a large agency in commanding stye. We won and concurrently hold all five Agency of the Year titles in our category, grew our revenues 34%, retained 93% of our clients and 100% of our project clients, won 26 industry trophies, increased our team size 47% to go past 50 full-time te...
HAVAS Red Middle East
HAVAS Red Middle East has established itself as the growth engine of HAVAS in the region, driving expansion across PR, creative, and media disciplines. Since launching in 2020, the agency has achieved 112% growth, with revenue on track to rise 10% year-on-year in 2025. Its diverse client base spans global blue-chip brands and fast-grow...
MSL Group Middle East
MSL Group Middle East has redefined its role in the PR landscape, becoming a creative growth engine that builds trust, earns attention, and shapes culture. Anchored in Publicis Groupe’s Power of One, the agency embraced reinvention and bold thinking, achieving 78% growth year-on-year not by doing more, but by working smarter. Different...
Ruder Finn Atteline
A Year of Growth for Ruder Finn Atteline July 2024 kicked off a transformative 12-month period for Ruder Finn Atteline, the MENA regional headquarters for Ruder Finn, one of the world’s largest and most respected independent global agencies. Leveraging Ruder Finn’s 75-plus years of expertise and resources, Ruder Finn Atteline’s purpose...
Production House of the Year
LPS
At LPS, production is not execution after the idea. It is where creativity is augmented. Through Creative Co-Production, ideas are built hand in hand with production, shaped by people, technology, and workflows that work as one system. Large scale shoots executed in weeks, not months. Scale unlocked through seamless workflows, AI-drive...
electriclime°
electriclime° is a global film house with offices across MENA, APAC, and ANZ, operating worldwide. Since our establishment in 2010, we’ve been dedicated to bringing an expression of art into commercial film through innovation and a focus on craft.We represent top-tier international directors from diverse creative disciplines and are co...
Prodigious Middle East
Prodigious is the agency-agnostic, global production platform of Publicis Groupe Middle East. Evolving from a leading TVC production house into a multifaceted content creation powerhouse. Recognizing AI was not just a trend but a catalyst for change, the company intensified its efforts to integrate advanced technologies into its workfl...
Social Media Agency of the Year
SOCIALEYEZ
SOCIALEYEZ is the Middle East’s leading team of creative strategists. We unite creative storytelling with a clear strategic vision to help our partners turn challenges into actionable solutions, achieving tangible goals in an ever-evolving digital landscape.Our philosophy? "Create, No Matter What." We bring bold ideas to life and consi...
indaHash
indaHash is a leading global influencer marketing platform that connects brands with digital influencers to deliver authentic, scalable, and results-driven campaigns. Since expanding to the Middle East in 2017, we’ve built a strong regional presence with offices in Dubai, Saudi Arabia, and Egypt, allowing us to stay closely aligned wit...
McCann Content Studios MENAT
McCann Content Studios MENAT is the only network-born content agency in the region, and the fastest-growing. Built for the speed of culture and the realities of modern marketing, we exist to bridge the gap between brand thinking and platform behavior.In a landscape where boutique studios are seen as nimble and network agencies as slow,...
Netizency
Social media platforms are constantly evolving at warp speed, clients are digitally transforming and taking more advertising responsibilities inhouse, and Generative AI is changing the content creation game. The above has led Netizency to lose a significant chunk of its retainer business at the end of 2023; this resulted in a system sh...
INDEPENDENT AGENCY
Independent Creative Agency of the Year
The Hanging House
Our independence has been our unique selling proposition and key driver of success. When clients walk through our door, they meet the very individuals executing their project, the creatives, strategists, technologists, engineers. This builds immediate trust since there are no layers, walls, politics, or hierarchies that separate client...
tactical.
tactical. is an independent creative and innovation agency built for the internet age.Born from social and raised online, we help brands turn attention into fandoms.Since being named Independent Agency of the Year in 2024, we've been busy.We launched MAiK our AI creative lab. We grew work with key partners in Spotify, amazon, Visa, goo...
Liwa Content Driven
Liwa Content Driven is an independent agency born in Dubai, founded on the principle that modern brands don’t just need content, they need content that resonates, inspires, & drives impact.In 2024, Liwa delivered its strongest year yet: 28% revenue growth, a 95% client retention rate, & major new partnerships with top brands like Cleve...
LPS
At LPS, we believe creativity must be rewired for the world we live in today. Creativity can no longer live in one-off campaigns, it needs to work like a system, rewired to adapt to culture, personalize at scale, and deliver impact beyond the moment. Our team come from the communities we serve, giving us sharper cultural instincts and ...
Means Design
Means Design has achieved one of its strongest years since inception, marking 45% year-on-year revenue growth and a 40% increase in creative output. Our work has spanned the GCC and North Africa, with landmark projects including the openings of Sofitel Riyadh, Palace Creek Harbour, Palace Marassi in Egypt, and the rebranding of Baghdad...
Mumkin Marketing Management
Mumkin Marketing has rapidly emerged as one of Dubai’s most dynamic independent agencies, proving that size is no barrier to impact. Built on the vision of Founder & CEO Nikita Phulwani, Mumkin has grown into a fully integrated influencer marketing, PR, social, and experiential powerhouse that consistently transforms influence into aut...
Independent Media Agency of the Year
Fusion Five Advertising
It was a landmark year for Fusion5; 19% revenue growth and 18% team expansion cements our position as MENA’s fastest-growing independent agency. Strategic partnerships with brands like Union Properties, Abu Dhabi Airports, Exeed KSA, Suzuki, Rivoli Group and Reem Mall fueled our momentum, while a 90% client retention rate including lon...
Boopin
Boopin’s story is one of independence. We are not tied to a global holding group, and that freedom has become our greatest strength. It allows us to move faster, think bolder, and put clients at the centre of every decision without the weight of bureaucracy.From the UAE to KSA, Qatar, Egypt and beyond, we have proven that an independen...
Independent PR Agency of the Year
Gambit Communications
This year, Gambit Communications made the evolution into a large agency in commanding stye. We won and concurrently hold all five Agency of the Year titles in our category, grew our revenues 34%, retained 93% of our clients and 100% of our project clients, won 26 industry trophies, increased our team size 47% to go past 50 full-time te...
Brazen MENA
Brazen MENA, founded in 2015 by Louise Jacobson, is a bold, independent PR agency with offices in Dubai, Riyadh, Cairo and Amman. Recognised by Provoke Media as one of the Top 10 Agencies in the Middle East (2025), we blend creativity, strategy and measurable impact with a culture that puts people first.In our 10th year, we launched ou...
IDENTITY
In a year defined by transformation, IDENTITY elevated the role of communications in Oman – delivering bold, strategic, and culturally intelligent campaigns that blended global standards with local nuance. From launching international powerhouses like Mashreq, Amouage, and Hakkasan, to amplifying national priorities with Hydrom, SOHAR,...
Katch International
From the start, Katch was never meant to be ordinary. This agency wasn’t designed to tick boxes or chase trends; it was built to create, to communicate, to innovate, to connect, and to give individuality the space it deserves.Fifteen years on, we’re still proudly independent, all heart, and showing up with the same hunger we had on day...
Maison Ellyse
Maison Ellyse was founded by Elvira Jain and born from 15 years of passion, hard work, and dedication to the luxury industry. Our journey has been shaped by diverse collaborations across a wide range of business-to-business (B2B) and business-to-consumer (B2C) including Hospitality, F&B, Fashion and Retail, Health and Wellness. Our yea...
Qraft Qommunications
Qraft Qommunications is proud to stand among the top 1% of female-owned agencies in the UAE, redefining what an independent PR agency can achieve in the region. Since launching in 2019, we’ve grown into a bold, disruptive, and culture-shaping force in communication, and 2025 marked our most transformative chapter yet.Our campaigns deli...
The Romans
Greetings from The Romans. You’re meeting us inside our first official year as a MENA agency. We’re new, but set out to build the most disruptive, exciting PR agency in the region. In a little over twelve months, we think we’ve made a strong start. When Joe Lipscombe took on The Romans, there were no clients, no leads, no revenue, and ...
Start Up/NEW Agency of the Year
The Romans
Greetings from The Romans. You’re meeting us inside our first official year as a MENA agency. We’re new, but set out to build the most disruptive, exciting PR agency in the region. In a little over twelve months, we think we’ve made a strong start. When Joe Lipscombe took on The Romans, there were no clients, no leads, no revenue, and ...
Enigma
Enigma began in 2023 with no big claims - just two people, a laptop, and the belief that brands deserve experiences that feel human, not predictable. In under three years, we’ve grown into a 25-person team across the UAE and Saudi Arabia, delivering 157 projects for 51 clients. What we’re proudest of isn’t the numbers, but that we’ve n...
Fosfor Studio
Fosfor was established in 2023 by Abdullah Al-Fawzan and Ziad Al-Asqa, driven by a simple insight: motion design was often treated as an afterthought in agencies rather than a creative discipline of its own. With over 15 years of experience, the founders set out to give motion its rightful place at the center of the creative process.As...
Publsh
We started as a bold PR and communications agency in Dubai — now in 2025, we’ve evolved into a full-service media house with 24 brilliant minds driving strategy, creative, and media across three verticals: Publsh Comms, Publsh Creative, and Publsh Media.This year marked a massive leap: 400% year-on-year growth for three years straight ...
The Small Big Idea
TheSmallBigIdea (TSBI) began with two of us and our steadfast belief in a simple philosophy - that a small idea can lead to big impact. And the best way to create that impact? Think of What';s Next.After a decade of powering the storytelling of some of India's most-loved brands, we brought our hunger to tell impactful stories to the UA...
WE ON IT
WE ON IT Studio is an international communications and digital marketing agency specializing in audiovisual production and content creation. Founded by Bryan Regnier, a former top-level extreme sports athlete, the agency was born of a genuine passion for images and visual art.With unique expertise and a global creative vision, WE ON IT...
GEOGRAPHY CATEGORIES
Best Agency - Egypt
Universal Media Egypt
In Times of Challenge, UM Chose to Stand Against Bland. At UM Egypt, we’ve been operating against a tough economic backdrop—where inflation, currency devaluation, and a rising cost of living are affecting both businesses and individuals. These challenges have impacted our people directly specially that the new generation are quite ambi...
OMD Egypt
Already the media agency with the largest roster of clients in Egypt, OMD is closing the billings gap with the current market leader, growing by 26% in 2024. It added $13m in new billings in July-June 25 ($12.3m from nine new accounts and retaining $600K from existing clients). In line with its repositioning to “We Create What’s Next”,...
FP7 McCann Egypt
In 2024, Egypt faced one of its most severe economic downturns in recent history. The Egyptian pound plummeted to 50 against the dollar—more than triple its value just four years ago. The shock rippled across industries, and advertising was no exception. FP7McCann Cairo witnessed a 25% talent turnover, with 37 employees exiting—most le...
IMPACT BBDO Cairo
At BBDO Cairo, we are here to inspire and be inspired. In just one year, we have grown stronger and bigger – proving that our philosophy of “Do Big Things” is at the core of everything we do. Last year, we were proud to be recognized as the Best Agency in Egypt, and with that honor came the challenge of raising the are even higher. Our...
Best Agency - Iraq
Brodmann
Brodmann is an independent, Iraq-born creative agency built for work that lasts. We partner with ambitious brands to define who they are, plan how they communicate, and make the kind of ideas that start in Iraq and travel across the region. Our model is simple: strategy first, production close to life, and a pace that keeps standards h...
Sagerlabs
At Sagerlabs, every move is a domino, deliberate, connected, and designed to spark momentum. We’re the silent giants behind brands that don’t just speak but act, cutting through the noise with creativity that carries impact. Founded in 2016 by Rawa Al Sager, Sagerlabs began as a visionary push to professionalize the rising wave of cont...
Best Agency - Jordan
Adpro& Group
A Year of Firsts for Ourselves, Our Partners, Our People, and Our Kingdom 2025 brought boycotts, shrinking budgets, and regional challenges, yet Adpro& stood stronger than ever. We proved our value not just as an agency, but as embedded partners who shared our clients’ challenges and victories. Creatively, we made history ...
Best Agency – Lebanon
Impact BBDO Lebanon
Lebanon has endured challenges few could imagine: economic turmoil, daily crises, and pervasive uncertainty. Amidst this turmoil, IMPACT BBDO Beirut championed the "Creativity Against Collapse" platform, refusing to let adversity define our narrative or limit our ambitions. Instead, we harnessed the power of resilience to gain, retain,...
Best Agency - Oman
Kenshō Mindful Communications
We are thrilled to nominate our integrated communications agency for the esteemed ‘Best Agency in Oman' award, underscoring our new journey and impact in the industry. With over 14 years of experience in Oman as a content and translation agency, we have evolved into integrated communications specialists with operations in Oman, KSA, Eg...
IDENTITY
In a landmark year of growth and transformation, IDENTITY cemented its reputation as Oman’s leading communications agency – delivering bold, strategic, and culturally intelligent campaigns that fused international best practice with deep local relevance. From launching global powerhouses like Mashreq, Amouage, and Hakkasan, to amplifyi...
Best Agency - Qatar
OMD Qatar
Everything changed for OMD Qatar in 2025. Today, the agency is a transformed operation, defined by scale, innovation, and impact. With the landmark wins of Visit Qatar and the Government Communications Office OMD Qatar has delivered extraordinary growth, with overall billings increasing 5.5x and non-traditional billings up 89%. T...
FP7 McCann Doha
With over 31 years of presence in Qatar, FP7McCann Doha has long stood and known for its consistency, loyalty, and creative integrity. But in the last 18 months, the agency has undergone a powerful reinvention, becoming one of the most culturally rooted, creatively awarded, and people-driven agencies in the market. In a landmark ...
BLJ Worldwide
Proudly headquartered in Doha, BLJ Worldwide (BLJ)’s 80+ strong team creates campaigns across the Middle East that reshape culture, policy, and perception, and over the years, we’ve worked with more than 50 of the world’s most recognisable companies. For us, this has been a year of ‘wins’, including several major new clients, multiple ...
Best Agency - Saudi Arabia
UM KSA
UM KSA has strategically transformed itself through its "Full Colour Media" philosophy, directly addressing Saudi Arabia's rapid digital evolution and Vision 2030 ambitions. This intelligence-led approach counters platform-dominated media sameness by mapping unique Brand Patterns that reflect the vibrancy of modern Saudi society. ...
Starcom KSA
Starcom KSA's success this year was driven by one principle: Movement, and the belief that when we move people, we move business. Across our teams in Riyadh and Jeddah, that principle shaped everything we did. We rolled out Movement beyond just a presentation into a daily practice — through shared learning, open collaboration, and deve...
Best Agency - UAE
Gambit Communications
This year, Gambit Communications made the evolution into a large agency in commanding style. We won and concurrently hold all five Agency of the Year titles in our category, grew our revenues 34%, retained 93% of our clients and 100% of our project clients, won 26 industry trophies, increased our team size 47% to go past 50 full-time t...
Saatchi & Saatchi UAE
Saatchi & Saatchi: The Agency of Records Last year was all about our big comeback. This year we are proving that momentum isn’t a moment, but a track record. In speculative times, when the industry stands on shaky ground, we stay steady, by focusing on what matters most - our clients, our people, and the effectiveness of our w...
Cicero and Bernay
Cicero & Bernay (C&B) stands as one of the Middle East’s most trusted communication advisors, with 95% of clients retained on long-term contracts and enduring relationships that span over a decade, including a 15-year partnership with Dubai Land Department. Over the eligibility period, we achieved 40% revenue growth, driven largely by ...
Create. Group
Create. is the Middle East’s leading strategic digital communications agency, transforming national visions into cultural impact. With teams across the UAE, Saudi Arabia, and Egypt, we deliver social, creative, and digital experiences alongside performance, production, and AI innovation—all at speed and with award-winning quality. Our ...
FP7McCann UAE
57 Year Old Voice - The Voice of the region. We cemented our position as the most creatively awarded agency in MENA, bringing home seven Cannes Lions, including the first-ever Gold Lion, and achieving the highest conversion rate at Dubai Lynx. But beyond the metal, we created purpose-driven work that sparked conversations, shaped cultu...
TBWA\RAAD
TBWA\RAAD has redefined what creative excellence means by celebrating the UAE’s diversity through its multicultural workforce and progressive leadership. The agency's approach mirrors the UAE's "always in beta" philosophy: restless, audacious, and relentlessly focused on innovation and what's next. From orchestrating the first global...
The Hanging House
From garage to global: The Hanging House started with 4 people, laptops, and the belief that creativity could do more than look good. 8 years on, we've delivered 600+ experiences across industries and borders, trusted by brands, governments, and culture-makers in the UAE and worldwide. We've stayed independent and intentionally differe...
UM UAE
UM UAE has strategically repositioned itself through its "Full Colour Media" philosophy, countering industry-wide AI commoditisation with human creativity and cultural relevance. This "Stand Against Bland" approach delivered substantial business growth, exceptional client retention, and robust organic expansion across diverse sectors. ...
PEOPLE AND TEAMS
Account Person of the Year
Hossam Sherif
Agency: OMD UAE
Currently serving as the Business Lead on the PepsiCo account at OMD UAE, I manage 14+ active brands and oversee operations across 12 MENA markets through a centralized regional hub in Dubai and dedicated local market teams. My journey with PepsiCo began with a simple but critical goal: to understand the client’s true needs and...
Dima Zaytoun
Agency: Starcom Middle East
When I stepped into the P&G business in 2024, the account was under strain. Trust was low, processes were fragile, and an overworked team was demotivated. What unfolded over the year, however, became a story of renewal, innovation, and shared success. By year’s end, the scope has been renewed, expanded, and delivered its highest evalua...
Lauren Abrahamian
Agency: Publicis Groupe ME
With nine years of experience across global and regional markets, I have built my career on creating scalable systems where creativity, technology, and operations come together to deliver impact that drives both client and agency growth. I have partnered with leading brands including Nestlé, Mastercard, Visa, McDonald’s, PepsiCo, Samsu...
Alexandra Richards
Agency: Gambit Communications
Alexandra Richards, Associate Director at Gambit Communications and Head of its Atelier division, has rapidly established herself as one of the Middle East’s brightest PR talents. Graduating during the pandemic, she took bold personal risks to enter the industry, rising from intern to divisional head in just five years. At 26, she lead...
Mahmoud Jaber
Agency: Leo MEA
Mahmoud Jaber is not just building campaigns—he’s shaping the future of brand storytelling and business growth in the region. From his very first role as a communications intern at Leo Burnett MENA in 2015, Mahmoud carved a fast-track trajectory, quickly earning his place on marquee accounts like du telco and McDonald’s. His early fi...
Arabic Copywriter of the Year
Manar Munjed
Agency: FP7 McCann UAE
Manar turned shyness into strength, transforming Arabic copywriting into a force for cultural change. What began as a personal outlet grew into a career defined by authenticity, passion, and impact. From replacing the sounds of war with lullabies in “Frequencies of Peace” (Babyshop), to making Arabic more inclusive with #...
AlWaleed AlSlamah
Agency: Onsor Mosha
AlWaleed AlSlamah is a Senior Creative Copywriter at Onsor Mosha with an impressive track record and multi-brand impact. His work spans national campaigns and culturally rooted storytelling that connects with Saudi audiences. He began in 2022 and earned promotion within his first year after delivering on high-profile projects. Early...
Darin Shubair
Agency: Cicero and Bernay
Darin Shubair is the Director of Arabic Content at Cicero & Bernay and Founder & CEO of Tanween. She leads a team of six content writers, bringing her expertise as a novelist, poet, and professional writer to elevate the media presence of prominent public and private figures. Her deep passion for the Arabic language drives her to treat...
Khaled Amairy
Agency: Saatchi & Saatchi ME
Khaled Amairy isn’t just an Arabic copywriter. He’s a storyteller who speaks to the heart of the UAE. As a Senior Creative at Saatchi & Saatchi, Khaled has helped shape the voice of some of the nation’s most defining campaigns over the past year. He led the full Arabic rebranding of ADCB Islamic, guiding tone, dialect, and emoti...
Mouhannad Jarrouj
Agency: Leo Dubai
Mouhannad Jarrouj’s path into advertising was far from a straight line. Born in Syria and raised between Kuwait, the UAE, and Damascus, he started out studying architecture, then moved into jewelry sales — until a test brief in 2010 flipped everything and set him on the road to Arabic copywriting. For the past 15 years, he’s been res...
Best Place to Work in 2025
TBWA\RAAD
The agency that turned people power into global performance. In a region and industry known for burnout and attrition, TBWA\RAAD has redefined what it means to be a creative company that truly puts people first. Recognised as Campaign Global’s “Best Place to Work in the World” (2024), the agency’s transformation proves that cultu...
Fusion Five Advertising
"Fusion5 redefines workplace excellence, creating an environment where talent thrives through meaningful engagement, career growth, and a culture of celebration. Our industry-leading 4% turnover rate and 22% increase in employee satisfaction reflect our commitment to fostering a dynamic, inclusive, and inspiring workplace. We invest in...
MCN MENAT
Last year, MCN was proud to be recognised as Campaign’s Best Place to Work. For us, that award wasn’t an end point, but a challenge to go further. In the past 12 months, we have amplified our culture with new initiatives in wellness, sustainability and learning, while deepening our commitment to DE+I and creativity. We are building a w...
Publicis Groupe Middle East & Turkey
In a year defined by disillusionment, Publicis Groupe ME&T responded with meaningful action. Amid regional conflict, economic strain, and rising attrition, our Talent teams launched initiatives that reignited belief in careers, community, and the future. From evacuations and internal mobility to wellbeing, leadership development, and ...
The Hanging House
Beyond a place to work, we are an invitation to step into a world where art, technology, and people converge to create something extraordinary. From a garage in Dubai with 4 people to over 50 strong in an 8,600 sq. ft. headquarters, The Hanging House has become a creative ecosystem where working feels like home. Our "no-walls" office l...
Corporate Communications & Marketing Person or Team of the Year
Corporate Communications Team
Agency: Publicis Groupe Middle East
This Corporate Communications team believes reputation isn’t just about press releases and media coverage. It’s built when you create real opportunities for people who didn’t have them before. The team identifies three gaps, women in the region’s creative industries had the talent but not enough platforms to help them grow. Young creat...
MarComms Team
Agency: MCN MENAT
At MCN, commmunications and marketing is not a support function — it is a strategic driver of growth, reputation, and culture sitting at the heart of the business. Our remit is vast, positioning MCN as a pioneering, unified, purpose-driven parent company; operating across 11 markets in MENAT with a centralised team of just 6, but...
Romy Abdelnour
Agency: TBWA\RAAD
Romy Abdelnour redefined corporate communications as a driver of strategic value, not just storytelling. Under her leadership, TBWA\RAAD’s communications became a blueprint for cultural intelligence and transparency, earning trust internally, building belief externally, and driving sustainable growth. She repositioned TBWA\RAAD a...
Creative Leader of the Year
Ali Rez
Agency: IMPACT BBDO Group
Ali’s ambition has always been to lift the UAE, and the Middle East region as a whole, in global advertising rankings and standings even further. In the last year, he achieved this in several manners, through award wins, jury appointments, business results, rankings, and the kind of innovative and bold work he has led IMPACT BBDO to cr...
Sebastien Boutebel
Agency: Saatchi & Saatchi Middle East
Voltage of Clarity: Sebastien Boutebel Every industry has its storms. Ours is constant. it's not orderly, it's not predictable. It's chaos on repeat. Deadlines shorten, technologies change daily, distractions multiply. In this current of uncertainty, Seb cuts through the noise with clarifying revelations. He is the jol...
Anam Ahmad
Agency: The Hanging House
From a garage startup to a multi-award-winning Tier-1 experiential agency, Anam Ahmad has built The Hanging House into a fifty-person powerhouse spanning Dubai and Riyadh. Under her leadership, THH achieved 63% average year-on-year growth, 94% retention rates, and transformed industry perception from "activation agency" to strategic ex...
Federico Fanti
Agency: FP7 McCann
Fede is the kind of creative leader you don’t come across twice. No ego. No silos. Just a relentless drive to make the work sharper, the teams stronger, and the business better. He doesn’t just lead campaigns, he architects momentum. With a mix of mad ambition and methodical clarity, Fede grows ideas that punch above their weight and s...
Ihab Nassar
Agency: Means Design
Ihab Nassar, Creative Director at Means Design, is a visionary leader with 30+ years of experience, known for transforming creativity into measurable business success. In 2025, under his direction, the agency achieved +45% revenue growth, 100% client retention rate, and 300% client growth, while doubling its creative team. Ihab Nassar ...
CSR Initiative of the Year
IMPACT BBDO
No year goes by in which IMPACT BBDO does not launch a campaign that has not significantly and positively impacted people or planet. 2024 and 2025 have been monumental in terms of the kind of uplifting effect our work has had on various communities across the region. CSR is not a one-off for us. It is a very important part of what we d...
MENA ESG Report
Agency: Cicero and Bernay
In 2025, ESG shifted from a compliance requirement to a strategic priority across the UAE. Cicero & Bernay (C&B) took the lead in capturing this transition with one of the region’s most comprehensive ESG perception studies. This first-of-its-kind initiative mapped awareness, sentiment, and strategic direction across environmental, soci...
Head of Agency - Creative
Nathalie Gevresse
Agency: Publicis Communications UAE
Nathalie joined Publicis Groupe 3 years ago as CEO of Publicis Communications UAE, and she took the challenge to transform its creative arm to an agile, high-performing model, for clients and for the Groupe. Nathalie is not leading one agency but a hub; Publicis Communications is the creative communication hub of Publicis Groupe - brin...
Reda Raad
Agency: TBWA\RAAD
Under Reda Raad’s leadership, TBWA\RAAD has evolved from a bold regional startup into one of the world’s most respected creative agencies, celebrated for both its culture and its creativity. His visionary, people-first approach has redefined what agency leadership looks like in the Middle East, balancing human empathy with business amb...
Anam Ahmad
Agency: The Hanging House
From a garage startup to a multi-award-winning Tier-1 experiential agency, Anam Ahmad has built The Hanging House into a fifty-person powerhouse spanning Dubai and Riyadh. Under her leadership, THH achieved 63% average year-on-year growth, 94% retention rates, and transformed industry perception from "activation agency" to strategic ex...
Dorothee Anjos
Agency: Multilem Middle East Events
“It’s kind of fun to do the impossible.” — Walt Disney. This motto defines Dorothee Anjos, CEO and General Manager of Multilem Middle East & Asia, who has transformed a one-person operation into a multicultural powerhouse of 40+ professionals across the UAE, Saudi Arabia, China, and the UK. Today, the regional hub generates 60% of Mult...
Ghassan Kassabji
Agency: IMPACT BBDO Dubai
Ghassan Kassabji strengthened Impact BBDO Dubai’s position as one of the leading creative agencies by combining commercial growth with creative consistency and cultural impact. The agency delivered 34% revenue growth, converted 70 percent of new business opportunities, and recorded zero client losses. Key highlights included retaining ...
Head of Agency - Digital
Tarek Esper
Agency: SOCIALEYEZ
For over 15 years, Tarek Esper has led SOCIALEYEZ with a vision that goes beyond campaigns and content; he has built an agency recognised for its impact on clients and the wider industry. Since becoming Managing Director, he has guided its evolution from a specialised social agency into a fully integrated strategic and creative pa...
Head of Agency - PR
Tariq Al Sharabi
Agency: Cicero and Bernay
Tariq Al-Sharabi, Managing Director at Cicero & Bernay, has led the agency through its most transformative and successful year to date. Under his hands-on leadership, C&B recorded its highest-ever revenue growth, expanded into new markets including Saudi Arabia, and scaled its global affiliate network to 35 offices. Tariq has personall...
Louise Jacobson
Agency: Brazen MENA
Louise Jacobson has built a 25-year career defined by bold leadership, commercial acumen and a culture-first philosophy. As founder and Managing Partner of Brazen MENA, she transformed a start-up into one of Provoke Media’s Top 10 Agencies in the Middle East (2025), named Homegrown Agency of the Year at MEPRA 2024, with 29 people acros...
Nikita Phulwani
Agency: Mumkin Marketing Management
Nikita Phulwani is a visionary leader whose personal transformation and disciplined approach to life have directly shaped Mumkin Marketing Agency’s culture, growth, and client success. Through bold initiatives, including the rebrand to Mumkin, innovative campaigns, and a team-first philosophy, she has fostered a high-performance, colla...
Head of Network
Bassel Kakish
Agency: Publicis Groupe Middle East & Turkey
Bassel Kakish has redefined leadership in the region, transforming Publicis Groupe into a talent-first, innovation-driven powerhouse. Guided by the “Power of One” model, he has integrated creativity, data, tech, and AI into a seamless ecosystem that delivers growth for clients, empowerment for teams, and measurable impact for the indus...
Dani Richa
Agency: IMPACT BBDO
Few leaders can claim to have reshaped an entire region’s reputation on the global stage. Dani Richa has done exactly that. Through record-breaking business growth, award-winning creativity, industry influence, and people-first leadership, he has elevated not only Impact BBDO and Omnicom, but also the Middle East & Africa as a whole. F...
New Business Development Team or Person of the Year
Growth and Innovation Team
Agency: Publicis Groupe Middle East
Everyone thinks Publicis wins because we are big. The truth is, size nearly broke us. Growth in this region is relentless, punishing, and often unsustainable. Managing 11 agencies and hundreds of pitches annually could have crushed us under our own weight. That became our turning point. We rewrote the rules of growth, not just to win...
Outstanding Women in Advertising or Media
Nada Abisaleh
Agency: Leo
2024 and 2025 may not have been years of organic growth, but they were years of fortress-holding, loyalty-building, and creative resilience. When the pitches and growth opportunities weren’t there due to socio-political instabilities in Lebanon, my amazing team and I, kept the fire burning with the clients who mattered the most, defend...
Ghida Ismail
Agency: Fusion Five Advertising
Ghida Ismail has been a key catalyst for Fusion5’s transformation from a growing agency to an award-winning industry leader. As Business Director, she personally drives nearly half of the agency’s profitability and leads 40-45% of its billings, achieving a client retention rate of nearly 70%—double the industry average. Her succe...
Lama Accary Bibi
Agency: Means Design
A visionary force in the Middle East’s advertising and media industry, Lama Accary Bibi has built a career on redefining what leadership looks like. As Founder and Managing Director of Means Design, she has transformed a boutique agency into a fully integrated marketing powerhouse bringing together branding, PR, creative, digital, perf...
Nayaab Rais
Agency: FP7 McCann UAE
Nayaab Rais is an Executive Creative Director, licensed psychotherapist, and industry builder who pairs human insight with commercial clarity. Across 19+ years in APAC, Europe, and MENAT, she has helped 50+ brands grow, won 250+ awards, and led FP7McCann to its first Gold Lion and most-awarded status in MENA. A ...
Sidra Fareed
Agency: Imagination
Every so often, an exceptional talent emerges in the advertising and brand experiences industry - one whose rare combination of visionary thinking and flawless execution elevates an entire agency. Imagination’s Middle East chapter has been privileged to nurture such talents, especially women who have risen through the ranks and relocat...
Strategic Planning Team or Person of the Year
SOCIALEYEZ
As the agency has grown into a creative powerhouse, the Strategy Team has become its most agile engine, shaping where we go and how we grow. We don’t just respond to briefs; we challenge them, reframe them, and often reimagine them, acting as true partners in our clients’ journeys. Led by Heena Mak, Group Head of Strategy, the team is ...
Catherine Bannister
Agency: TBWA\RAAD
Catherine Bannister combines bold vision with cultural fluency and human empathy. As Chief Strategy Officer of TBWA\RAAD, she has rebuilt the agency’s strategic muscle around modern, multidisciplinary thinking, turning strategy from a department into a movement of curiosity, collaboration, and courage. Since joining in 2024, Cath...
Sebastian Roland
Agency: IMPACT BBDO
When market volatility paralyzed competitors, Sebastian transformed uncertainty into strategic advantage. He tripled his team while maintaining Impact BBDO's # 1 Cannes regional ranking, delivering exceptional growth across four distinct categories. Seb's results speak for themselves: repositioning RAKTDA as category disruptor, rebuild...
Taima Al Farouqi
Agency: Cicero and Bernay
Taima AlFarouqi, Director of Strategy at Cicero & Bernay, has transformed strategic planning into a growth engine that powers both agency performance and client success. Over the past year, she placed strategy at the centre of the agency’s operations, embedding AI consultation and predictive insight into the planning process to enable ...
The Strategy Garage
Agency: Publicis Groupe Middle East & Turkey
The Strategy Garage at Publicis Groupe has redefined what it means to practice strategy - transforming it from a discipline into a culture that inspires, empowers, and endures. Built on the “Power of One” philosophy, the team operates as a flexible, connected network that blends creativity, data, and innovation to solve brand challenge...
Talent Management Individual or Team of the Year
People & Talent Team
Agency: MCN MENAT
At MCN, our people are at the heart of everything we do. Our vision is simple yet powerful: to build enduring brands by nurturing and empowering the talent behind them. We believe that diversity drives innovation, inclusion sparks creativity and learning fuels growth. Over the past year, our People & Talent team has focused on furthe...
Ingrid Dsouza
Agency: Team Red Dot
Ingrid is a strategic leader in talent management with over 20 years of experience in Human Resources, aligning people strategies with business outcomes while championing growth and inclusivity. She believes people are at the core of Team Red Dot. This year, she has delivered strong talent outcomes, with strong retention and an attri...
Talent Team
Agency: TBWA\RAAD
In a region challenged by high turnover and burnout, TBWA\RAAD’s Talent Management Team has redefined what people leadership looks like. This team turned culture into competitive advantage, aligning every people initiative to business growth and creative excellence. Their impact speaks in results: a 64% drop in resignations, 81% ...