Netizency

Social media platforms are constantly evolving at warp speed, clients are digitally transforming and taking more advertising responsibilities inhouse, and Generative AI is changing the content creation game. 

The above has led Netizency to lose a significant chunk of its retainer business at the end of 2023; this resulted in a system shock which led to a significant restructuring that allowed the agency to win the social media business of the following clients during the eligibility period on 1 July 2024 – 30 June 2025: 

Parkin (parking spin-off from RTA), Qiddiyah (Six Flags Qiddiya City and Aquarabia) KSA, RAKBANK, Johns Hopkins Aramco Heathcare, Presight (part of G42), Emirates Airlines, Vinfast, Udacity, and Patchi – in addition to renewing annual contract with VISA, M&S, Motorola, Lenovo, KOITA, Sesame Workshop, and IFFCO.

Netizency’s restructuring included a series of innovative initiatives to:

- Streamline its operations through clear ownership and accountability

- Deliver faster on briefs through augmenting its team with AI tools

- Maintain social momentum for brands by creating a constant flow of content

- Grow its client base through optimized pitching and proprietary tools & frameworks

- Expedite recruitment and incentivize talent retention in a high turnover industry