MCN MENAT

In the last 12 months, despite geopolitical and economic challenges, MCN delivered record growth, becoming the top-performing region across IPG. At the core of this success is our people. MCN goes beyond attracting talent — we empower and connect it across borders, disciplines, and careers. This fuels our creativity, innovation, and, above all, client impact.

We don’t just operate like a holding company — we lead like a parent, supporting agencies and people with care and conviction. Our integrated model spans 15 agency brands in 11 markets, offering agility and depth — from strategy to execution.

This was a transformative year with double-digit revenue growth, part of a 45% increase over three years. But we define success beyond numbers. We're driving impact for clients while investing in the future of our industry.

 From Saudi graduate programs to open-source research, MCN uplifts the entire ecosystem. We lead in DE+I and Sustainability, and proudly collaborate with platforms like The Economist, Athar Festival, and Fast Company to shape bold, forward-thinking ideas.

At MCN, growth means rising together — with people, clients, and the industry