SOCIALEYEZ

As the agency has grown into a creative powerhouse, the Strategy Team has become its most agile engine, shaping where we go and how we grow. We don’t just respond to briefs; we challenge them, reframe them, and often reimagine them, acting as true partners in our clients’ journeys. Led by Heena Mak, Group Head of Strategy, the team is defined by agility, purpose, and quality. From navigating complex government mandates to future-proofing commercial brands, our approach is never one-size-fits-all. We blend cultural fluency with platform intelligence and brand instinct, delivering strategies that are as emotionally compelling as they are structurally sound. What sets this team apart is its deep integration across the agency. Present in every pitch, campaign, and client evolution, we ensure technology is guided by human insight, not shortcuts. SOCIALEYEZ’s legacy is built on intention, and this is the team that crafts it: one idea, one relationship, and one strategy at a time.