MENA ESG Report

Agency: Cicero and Bernay

In 2025, ESG shifted from a compliance requirement to a strategic priority across the UAE. Cicero & Bernay (C&B) took the lead in capturing this transition with one of the region’s most comprehensive ESG perception studies. This first-of-its-kind initiative mapped awareness, sentiment, and strategic direction across environmental, social, and governance dimensions, aligning closely with the UAE’s vision for sustainable development. The study engaged 361 C-suite executives and senior decision-makers from 19 industries across MENA, uncovering critical gaps in ESG execution, opportunities for collaboration, and a baseline for future integration. Findings revealed that while awareness is rising, measurable impact and strategic ownership remain fragmented. By reframing ESG as a driver of strategic value rather than a reporting exercise, the report delivers actionable intelligence to inform policies, partnerships, and communications strategies. More than a publication, it serves as a blueprint for reshaping how ESG is perceived, practised, and amplified across the region.