Agency: Publicis Groupe Middle East
This Corporate Communications team believes reputation isn’t just about press releases and media coverage. It’s built when you create real opportunities for people who didn’t have them before. The team identifies three gaps, women in the region’s creative industries had the talent but not enough platforms to help them grow. Young creatives were eager to begin their careers yet had no real mentorship or path into the industry. And many small business owners had strong ideas but no way to market them or the resources to hire agencies. Instead of just telling the company’s story, they built programs that tackled these challenges: giving young talent guidance and access, helping women build skills and networks, and equipping entrepreneurs with tools to tell their own stories. The impact went beyond headlines. Women gained communities that supported them. Young creatives found mentors who believed in them. Entrepreneurs learned how to grow their businesses with confidence. By using Publicis Groupe Middle East’s reach to lift others up, they reshaped what Corporate Communications could be and left a legacy built on progress that lasts.
