Brand Lounge

Brand Lounge is the region’s leading strategy-led brand consultancy. Our purpose is clear: we maximize brand value through differentiation. For over 18 years, we’ve helped businesses grow by uncovering what makes them truly distinct.

What sets us apart is how we work. Our proprietary methodology, rooted in Purpose, Culture, Innovation, and Image, is brought to life by a multidisciplinary team that thrives on diversity of thought and creative conviction. We’re not built like an agency. We think like partners and deliver with the precision of true consultants.

This year, we led some of our most defining transformations yet, from reimagining Saudi hospitality with Taiba and Makarem, to shaping bold new ventures like Vallé in Mauritius and Reaya, Dubai’s Foundation for Social Care. We also expanded and renewed six long-term retainers, strengthening partnerships without participating in a single pitch.

But our influence extends far beyond client work. Through the Brand Lounge Academy, thought leadership, design portfolio reviews, and community initiatives, we’ve advanced the region’s understanding of brand strategy. And with more branding awards than any other agency in the region, we continue to raise the standard for what brand consultancies can be, driven by a culture of excellence, innovation, and partnership