Sidra Fareed

Agency: Imagination

Every so often, an exceptional talent emerges in the advertising and brand experiences industry - one whose rare combination of visionary thinking and flawless execution elevates an entire agency. Imagination’s Middle East chapter has been privileged to nurture such talents, especially women who have risen through the ranks and relocated across our Riyadh, Dubai, and Doha offices to lead with impact.

Sidra Fareed is a shining example of this “Imagineering” excellence. In just over a year with us, she has consistently risen above challenges, demonstrating both brilliant strategic insight and impeccable delivery. Her unique ability to navigate complex situations with grace and determination marks her as a generational talent - a rising voice shaping the future of our industry. Sidra’s contributions over the past 12 months have profoundly influenced our business, driving innovation, fostering collaboration, and strengthening client partnerships. This year, we proudly celebrate her achievements and are honoured to offer her the spotlight she truly deserves as a Woman of the Year. Sidra exemplifies the leadership, creativity, and resilience that inspire those around her and set a new standard for excellence in our field.