Growth and Innovation Team

Agency: Publicis Groupe Middle East

Everyone thinks Publicis wins because we are big. The truth is, size nearly broke us. Growth in this region is relentless, punishing, and often unsustainable. Managing 11 agencies and hundreds of pitches annually could have crushed us under our own weight.

That became our turning point. We rewrote the rules of growth, not just to win business, but to win the right way. With a lean team of 15 across Growth and Innovation, we supported over 3,700 colleagues, delivered new revenue, and pitch conversions for the business. We put people at the center and made wellbeing non-negotiable. Our culture ranks among the strongest in the Groupe. Our engagement scores are the highest in Publicis Groupe worldwide, with outstanding recommendations and trust ratings, proving that when people thrive, growth follows. We turned collaboration into our competitive advantage, uniting 11 agencies into one force. Tools like the Growth Club and Bank of Excellence enabled multi-capability wins. Innovation fueled growth through powerful initiatives & tools. For three years, RECMA ranked us number one in growth across MENA, and for two years, number one in client retention. Our Growth team is now the Groupe’s leading engine, showing sustainable growth is possible without sacrificing people.