Taima Al Farouqi

Agency: Cicero and Bernay

Taima AlFarouqi, Director of Strategy at Cicero & Bernay, has transformed strategic planning into a growth engine that powers both agency performance and client success. Over the past year, she placed strategy at the centre of the agency’s operations, embedding AI consultation and predictive insight into the planning process to enable faster, data-driven decision-making. Under Taima’s Strategic Guidance, C&B achieved its strongest year to date, recording over 40% revenue growth, sustaining a 1:3 pitch win ratio, and onboarding twelve new clients. Her advisory approach has supported major accounts, including Dubai Culture, Dubai South, Dubai Land Department, Samsung, Chery, MultiBank Group, and MAG, aligning research, narrative design, and stakeholder targeting to deliver measurable reputational and business impact. She guided the strategic backbone of C&B’s rebrand, developed a unified tone of voice, and mentored the next generation of strategists, turning the department into a centre of excellence. Her innovation achievements include leading the agency’s transition from CSR to ESG reporting, advising on the integration of machine learning models for data analysis, and refining strategy into a storytelling-driven discipline