Nathalie Gevresse

Agency: Publicis Communications UAE

Nathalie joined Publicis Groupe 3 years ago as CEO of Publicis Communications UAE, and she took the challenge to transform its creative arm to an agile, high-performing model, for clients and for the Groupe. Nathalie is not leading one agency but a hub; Publicis Communications is the creative communication hub of Publicis Groupe - bringing together Leo, Saatchi & Saatchi, and Publicis ME agencies with the ambition to be the indispensable creative partner to clients in their own transformation by delivering seamless access to a creative firepower.

And leading a creative hub is like practising alchemy - the rare art of turning raw elements into gold. For Nathalie, the ingredient is people. By working with the three distinct creative solutions, she unified them and reshaped the Groupe creative proposition, proving solutions that start and end with talent. Her approach rejects rigid hierarchy, replacing it with trust, empathy, and collaboration. She listens, nurtures, and builds teams that didn’t exist before, pushing individuals to become better versions of themselves. Nathalie’s success lies not in authority but in her ability to unite people and transform creativity into a collective force driving growth (+25.6%) and reputation (regionally and internationally).