Talent Team

Agency: TBWA\RAAD

In a region challenged by high turnover and burnout, TBWA\RAAD’s Talent Management Team has redefined what people leadership looks like. This team turned culture into competitive advantage, aligning every people initiative to business growth and creative excellence.

Their impact speaks in results: a 64% drop in resignations, 81% talent retention, and AED 1.5M saved through reduced attrition. From embedding TBWA’s values—Belief, Courage, Hunger, Collaboration—into every stage of the employee journey, to pioneering regional-first wellbeing and DEI policies, the team has built an environment where people thrive and performance soars. Initiatives like “We Win, You Win,” Stay Interviews, and the Pause to Recharge program strengthened trust, inclusion, and engagement across all levels. This is not a team that manages talent, they grow it. Their data-driven, human-centered approach has made TBWA\RAAD a benchmark for creative industry culture and a living example of how Disruption® starts from within.