FP7 McCann Egypt

In 2024, Egypt faced one of its most severe economic downturns in recent history. The Egyptian pound plummeted to 50 against the dollar—more than triple its value just four years ago. The shock rippled across industries, and advertising was no exception. FP7McCann Cairo witnessed a 25% talent turnover, with 37 employees exiting—most leaving the industry entirely. This wasn’t just attrition; it was a wake-up call. But crisis sparked clarity. Rather than react with short-term fixes, FP7McCann Egypt responded with a bold, people-first strategy. The focus was on rebuilding trust, preserving talent, and fortifying culture. Leadership doubled down on internal strength, reassessing retention, fostering resilience, and finding opportunity in adversity. This wasn’t about survival. It was about conscious reinvention. Every decision made was rooted in our belief that when we protect our people, they protect the work. And when we nurture culture, growth follows. Today, FP7McCann Egypt stands more unified, purpose-driven, and future-focused—ready not just to rebuild, but to lead.