Reda Raad

Agency: TBWA\RAAD

Under Reda Raad’s leadership, TBWA\RAAD has evolved from a bold regional startup into one of the world’s most respected creative agencies, celebrated for both its culture and its creativity. His visionary, people-first approach has redefined what agency leadership looks like in the Middle East, balancing human empathy with business ambition.

By placing culture at the center of growth, Reda transformed TBWA\RAAD into a benchmark for innovation, inclusion, and trust. His leadership model has inspired lasting partnerships with global brands, empowered a new generation of leaders, and elevated the region’s creative standing on the world stage. Recognized internationally for redefining what it means to lead with purpose, Reda Raad has proven that when people thrive, creativity follows, and when creativity thrives, entire industries rise.