Spiro

In 2022, we stepped onto this stage, going head-to-head with the region’s biggest names, and earned Campaign Middle East’s “Start-Up Agency of the Year.” Fast forward three years, and we’ve exponentially grown our industry presence. Spiro is no longer a start-up—we’re a transformative force shaping experiential across Saudi Arabia, the UAE, and Qatar. 2024-25 saw our momentum turn into milestones with measurable impact. Together with our client partners, we delivered 77 experiences across the region, achieved 179% year-over-year growth, welcomed 12 new partnerships, and maintained 100% retention. What’s behind those numbers? Our approach to experiential that cultivates powerful intangible bonds between brands and their customers that drive revenue—what we call Brand Gravity. 

We accelerate our clients’ Brand Gravity through our Experiential Intelligence™ system—our science of attraction. Through it, we integrate attraction drivers and brand objectives to design events and experiences that yield real impact and measurable results. This system includes our proprietary G.R.A.V.I.T.Y. Index™, where we identify and benchmark the drivers that create stronger brand and customer bonds, driving experiential priorities. This strategic-led and creatively-driven approach enables us to design experiences for our clients that attract, connect, and convert their audiences—ultimately driving belonging, loyalty, and lasting business impact.