FP7McCann MENAT

In a year defined by volatility, FP7McCann MENAT delivered clarity, consistency, and creative power. While others pivoted, we pushed forward, building on a belief we’ve held since day one: truth well told not only wins attention, it drives business.

We didn’t just grow, we grew loud. Across seven markets and 500+ talents, we scaled our offering, expanded client scopes, and delivered creativity that held its own on the world’s toughest stages.

At Cannes Lions 2025, we made history, bringing home the first-ever Gold Lion for FP7 McCann UAE to being award 4 GRAND PRIX at Dubai Lynx, proving that Middle Eastern creativity belongs on the global stage. We returned to the Top 3 at MENA Effies, showing that effectiveness and boldness go hand in hand.

Continuing on consistency and retaining our legacy clients - while securing new mandates from Ooredoo, Nestlé, Hyundai, Formula 1. In parallel, we launched internal platforms like Next Up, Mic Drop, and Creative Reboot to develop the next generation of voices across MENAT.

More than 48,000 pieces of content were produced through McCann Content Studios MENAT. We deepened local leadership, accelerated cross-border collaboration, and grew commercial confidence across the board. We just kept building. Consistently