Manar Munjed

Agency: FP7 McCann UAE

Manar turned shyness into strength, transforming Arabic copywriting into a force for

cultural change. What began as a personal outlet grew into a career defined by authenticity, passion, and impact. From replacing the sounds of war with lullabies in “Frequencies of Peace” (Babyshop), to making Arabic more inclusive with #FeminineArabic (Twitter), to reframing limiting cultural terms in “Sit Al Bait” (L’Oréal Paris), her work consistently blends creativity with empathy and shifts conversations across the region. Her campaigns go beyond awareness to deliver real-world impact, winning at Cannes Lions and Dubai Lynx while redefining how brands engage with Arabic culture. Beyond advertising, she is a published poet, songwriter, and calligrapher, proving her philosophy of simplicity with soul across every medium. Manar’s strength lies not just in writing but in rewriting perceptions, convincing hesitant clients, championing authenticity, and proving Arabic is not heavy or limiting, but powerful, poetic, and transformative. She is not only an Arabic Copywriter. She is the Arabic voice of a new generation of advertising