Lightblue

At LIGHTBLUE, we don’t just deliver moments, we partner with brands determined to shape culture and build legacies. Through bold, strategy-led experiences, we create cultural value that sparks conversation, drives relevance, and makes people feel something real. Our AI-optimised approach moves brands beyond one-off activations into global ecosystems with measurable impact.

Powered by Middle Eastern energy and creative bravery, we are exporting world-class experiences to the world. 2024–25 marked a transformative year, with the opening of our London office taking Red Sea Global, Qiddiya, and Fix Chocolate to global audiences. This milestone underlines our commitment not only to leading in Dubai, Abu Dhabi, and Riyadh, but also to sharing Middle Eastern creativity and optimism on the global stage.

More than an experiential agency, we are world builders. With a human-first mindset, cultural insight, and visionary talent, we craft experiences audiences naturally inhabit and want to belong to. Twice named Campaign Middle East’s Brand Experience Agency of the Year and recognised internationally, we continue to deliver iconic experiences, from BMWs flying across the Dubai skyline to immersive fragrance worlds for Dior and Gucci.

As LIGHTBLUE turns 18, creative bravery remains our driving force, shaping the next generation of brand experiences.