Bassel Kakish

Agency: Publicis Groupe Middle East & Turkey

Bassel Kakish has redefined leadership in the region, transforming Publicis Groupe into a talent-first, innovation-driven powerhouse. Guided by the “Power of One” model, he has integrated creativity, data, tech, and AI into a seamless ecosystem that delivers growth for clients, empowerment for teams, and measurable impact for the industry. Under his vision, diversification into AdTech, MarTech, analytics, commerce, and experience design now represents a majority of the Groupe's strategy.

Bassel has spearheaded pioneering partnerships across the region while expanding through acquisitions. These moves position the company as a marketing transformation company shaping the future of AI, retail media, and customer experience - not just a marketing agency. Beyond business growth, Bassel champions people and inclusivity. From launching the Young Lynx Academy and PubCubs internships to creating “Maheerah” for women’s leadership in Saudi Arabia, he is committed to developing the next generation. His crisis leadership, notably relocating teams safely during regional conflict, underscored his care and resilience. With record wins, market-leading growth, and global recognition, Bassel is celebrated by colleagues and clients alike as a humble, visionary leader who elevates everyone around him.