IDENTITY

In a year defined by transformation, IDENTITY elevated the role of communications in Oman – delivering bold, strategic, and culturally intelligent campaigns that blended global standards with local nuance. From launching international powerhouses like Mashreq, Amouage, and Hakkasan, to amplifying national priorities with Hydrom, SOHAR, and Vodafone, IDENTITY proved that storytelling can shift perception, build equity, and drive tangible results.

We produced fully integrated campaigns across media, events, branding, and content that positioned Oman as a regional leader and global contender. Our work was not just seen – it was felt: 115M+ impressions, 10M+ engagements. A 221% increase in profit reflected deep resonance and impact.

With 83% client retention and 100% team retention, IDENTITY sustained growth while protecting quality. Our team, 75% women and proudly Omani-led, is as committed to craft as it is to purpose – mentoring future professionals, shaping youth development initiatives, and delivering work that advances the industry as a whole.

We raised the bar for what independent agencies in the region can achieve. IDENTITY isn’t just a name. It’s our promise: to create, to challenge, and to lead with integrity and meaning