Agency: Means Design
Ihab Nassar, Creative Director at Means Design, is a visionary leader with 30+ years of experience, known for transforming creativity into measurable business success. In 2025, under his direction, the agency achieved +45% revenue growth, 100% client retention rate, and 300% client growth, while doubling its creative team. Ihab Nassar led landmark projects for Emaar Hospitality Group, Sofitel, Baghdad Mall, Vyom by Emaar, Masafi, and Ladurée delivering campaigns that merge cultural depth with global creative standards. Beyond client work, Ihab Nassar champions mentorship through a structured internship program, shaping the next generation of creatives. Ihab Nassar's philosophy of storytelling across branding, PR, digital, and performance marketing cements him as a deserving nominee for Creative Leader of the Year.
