Romy Abdelnour

Agency: TBWA\RAAD

Romy Abdelnour redefined corporate communications as a driver of strategic value, not just storytelling. Under her leadership, TBWA\RAAD’s communications became a blueprint for cultural intelligence and transparency, earning trust internally, building belief externally, and driving sustainable growth.

She repositioned TBWA\RAAD as a consultative partner to clients and the industry through initiatives that fused cultural insight with purposeful communication. By championing mentorship, amplifying diverse voices, and embedding inclusivity into every narrative, Romy elevated the agency’s voice beyond commerce, into culture. Her work proves that communications, when grounded in authenticity and purpose, can transform organizations from the inside out. From mentorship programs and cultural intelligence forums to initiatives that celebrated and advanced regional creative talent, Romy has shown that true Disruption® isn’t about making noise, it’s about creating lasting impact and belief.