MCH Global

MCH Global is a leading experiential and cultural marketing agency redefining how brands connect with audiences. Headquartered in Dubai with hubs in Zurich and Saudi Arabia, and a footprint across Europe, North America, and Asia, we merge strategic insight, creativity, and production excellence to turn places into platforms and events into destinations.

In 2025, we delivered more than 120 projects across 7 countries, acquiring 17 new clients including The Coca-Cola Company, e&, Wynn Resorts, and Qatar Tourism. Our portfolio spans luxury showcases, large-scale festivals, and cutting-edge tech activations, with standout successes such as Icons of Porsche (28,400 attendees, 950 cars, 27.89M impressions, +4% sales uplift) and GITEX with e& Enterprise, the show’s largest stand driving high lead generation.

As part of the MCH Group, we combine over a century of heritage with cultural fluency in the Middle East, building long-term experiential platforms, not just events. Our impact extends beyond delivery: we act as cultural connectors, strategic partners, and creative innovators—aligning storytelling with measurable outcomes.

Guided by a people-first culture and a commitment to sustainability, MCH Global continues to push boundaries of design, technology, and engagement, creating experiences that resonate in the moment and build legacies.