Lama Accary Bibi

Agency: Means Design

A visionary force in the Middle East’s advertising and media industry, Lama Accary Bibi has built a career on redefining what leadership looks like. As Founder and Managing Director of Means Design, she has transformed a boutique agency into a fully integrated marketing powerhouse bringing together branding, PR, creative, digital, performance marketing, and events under one seamless model.

Her leadership blends business acumen with creative excellence, turning projects into enduring partnerships. From July 2024 to June 2025, her vision delivered record-breaking growth: AED 15M in revenue (+45% YoY), expansion from 40 to 60+ professionals (60% women), 92% client retention, and 50% client growth. Under Lama’s direction, iconic brands such as Emaar Hospitality Group, Masafi by Hattan Group, Vyom by Emaar, Baghdad Mall in Iraq, and Sofitel Hotels & Resorts have achieved measurable ROI and lasting brand equity through data-driven strategies and integrated storytelling. Beyond results, Lama is an empowering mentor and industry voice, championing women in leadership and nurturing talent across disciplines. With over 20 years of experience, her impact continues to set new benchmarks for integrated marketing in the region.