Nayaab Rais
Agency: FP7 McCann UAE
licensed psychotherapist, and industry builder who pairs human insight with commercial clarity. Across 19+ years in APAC, Europe, and MENAT, she has helped 50+ brands grow, won 250+ awards, and led FP7McCann to its first Gold Lion and most-awarded status in MENA. A first-of-her-kind creative leader in this industry, she treats creativity as a daily practice: raise the floor on every piece so the ceiling takes care of itself. Her daily operating system is human-first. She builds diverse rooms and then teaches teams to own them through Leadership Labs, Creative Incubators, and “Heart-to-Hearts. ” As MENAT founder of Ilon Collective, she turns mentorship into access for emerging female creatives and young talents. Clients trust her pre-brief and cite her leadership as the reason the agency feels like a true partner in both business and fame. She serves on juries, advisory boards, and talent academies to keep driving her mission: build the room, then the work, and leave the door open for anyone with the same fire to mould this industry.