Ghida Ismail

Agency: Fusion Five Advertising

Ghida Ismail has been a key catalyst for Fusion5’s transformation from a growing agency to an award-winning industry leader. As Business Director, she personally drives nearly half of the agency’s profitability and leads 40-45% of its billings, achieving a client retention rate of nearly 70%—double the industry average.

Her success is rooted in delivering exceptional, measurable ROI for a diverse portfolio. Ghida revived the Sunwhite brand, achieving a 60% sales increase; pioneered innovative channels like CTV and programmatic DOOH for De’Longhi; and consistently grows client investments through strategic, data-led counsel. This expertise builds profound trust, with clients citing her as a strategic partner who saves and expands relationships. Beyond client success, Ghida is a transformative internal leader. She built and mentors a high-performing, all-female pod, instituting processes that elevate the agency’s entire service delivery. As one of the youngest Business Directors in the region and a working mother, she embodies resilient, empowering leadership. Ghida’s legacy is not just in profit and awards, but in inspiring the next generation of women in media, proving that transformative leadership delivers results and reshapes industries.