McCann Content Studios MENAT

McCann Content Studios MENAT is the only network-born content agency in the region, and the fastest-growing. Built for the speed of culture and the realities of modern marketing, we exist to bridge the gap between brand thinking and platform behavior.

In a landscape where boutique studios are seen as nimble and network agencies as slow, we flipped the script. We combined FP7McCann’s strategic and creative firepower with the agility of a social-native content engine, one raised by the culture, not just trained on it.

What started as a 12-person unit has grown into a 148+ strong force in under 12 months, now accounting for over 40% of FP7McCann’s total workforce. With hubs across the UAE, KSA, Egypt, Qatar, and Lebanon, our team reflects the region we serve: 21 nationalities, 48% women across the agency, and 50% in leadership.

We’re a fully integrated ecosystem offering strategy, social, influencer marketing, production, content IP, community management, and performance, all under one roof.

We’ve helped brands like Hyundai, Betty Crocker, KIA, Rexona, Dove Men, and Subway step out of the social crowd and into cultural leadership.

From Cannes-winning work like Recipe for Change to homegrown platforms like Sound System and Chew