Federico Fanti

Agency: FP7 McCann

Fede is the kind of creative leader you don’t come across twice. No ego. No silos. Just a relentless drive to make the work sharper, the teams stronger, and the business better. He doesn’t just lead campaigns, he architects momentum. With a mix of mad ambition and methodical clarity, Fede grows ideas that punch above their weight and scale across borders. Big brands trust him, bold talent rallies around him, and clients credit him for turning creativity into real commercial muscle.

Over the past year, that vision has turned into real-world impact: breakthrough campaigns for brands including Arla Foods, LOREAL, McDonald’s, Mastercard, Heinz - that have not only won at Cannes Lions, but unlocked new business, deepened client partnerships, and proven the power of culturally rooted, commercially scalable ideas. By leading the agency to become the most awarded in MENA at Cannes Lions for three consecutive years, including earning the region’s first-ever Gold Lion in FP7McCann, Federico has set a new standard for creative leadership. In 2025, he was awarded as the #1 CCO in MENA and was ranked amongst the world’s top 25 by The One