Prodigious Middle East

Prodigious is the agency-agnostic, global production platform of Publicis Groupe Middle East. Evolving from a leading TVC production house into a multifaceted content creation powerhouse. Recognizing AI was not just a trend but a catalyst for change, the company intensified its efforts to integrate advanced technologies into its workflow. 

By fostering an atmosphere where all stakeholders—from creatives to data scientists and production teams—are connected from the start, Prodigious ME sets a new industry standard integrating AI in all aspects of the production. Their approach not only redefines internal processes but inspires a new paradigm in content creation where technology and human creativity are united in delivering exceptional results. 

Today we operate through an integrated workflow blending production and post-production to offer end-to-end solutions to our clients. Our 30+ production expertise talents are totally immersed in the new innovative approach in adopting AI to drive efficiencies and creative solutions in line with the creative and clients’ expectations.

We leverage our processes and tools to drive efficiencies and generate cost saving to our clients. Our post-production capabilities cover the entire workflow and are fully powered by AI, making us one of the leading AI post-production houses in the region.