Universal Media Egypt

In Times of Challenge, UM Chose to Stand Against Bland. At UM Egypt, we’ve been operating against a tough economic backdrop—where inflation, currency devaluation, and a rising cost of living are affecting both businesses and individuals. These challenges have impacted our people directly specially that the new generation are quite ambitious looking to grow beyond local market, leading many to seek better opportunities abroad in pursuit of expanding their knowledge, capabilities and a higher standard of living. At the same time, our clients are resistant to increasing their media fees, limiting our ability to offer more competitive packages to retain top talent. But rather than accept this as our limit, we chose to Stand Against Bland. Instead of pulling back, we reimagined what a media agency could be—and we found opportunity in adversity. We did this through two core strategies: Diversifying Our Services with Martech and AI-Driven Solutions, Positioning UM Egypt as a Regional & Global media Hub.This mindset—this adaptation and versatility—is why we grew our revenue by 25% year over year, which helped in enhancing employees' salaries and hence retaining our people by 88%, UM Egypt, alongside our ME agencies, has been named RECMA’s leading media agency for