IDENTITY

In a landmark year of growth and transformation, IDENTITY cemented its reputation as Oman’s leading communications agency – delivering bold, strategic, and culturally intelligent campaigns that fused international best practice with deep local relevance. From launching global powerhouses like Mashreq, Amouage, and Hakkasan, to amplifying national priorities with Hydrom, SOHAR, and Vodafone, IDENTITY demonstrated the power of storytelling to shift perception, build equity, and deliver measurable impact. Through integrated campaigns spanning branding, media, events, and digital, we positioned Oman not only as a regional player but as a global contender. Our results speak for themselves: over 115 million impressions, more than 10 million engagements, and a 221% increase in profit – proving that creative excellence and strategic clarity can drive real-world results. With 83% client retention and 100% team retention, we grew while maintaining quality. Led by proud Omani founders, and with a team that is 75% women, IDENTITY invests in youth development, mentors future talent, and continues to elevate the national communications standard. We redefined what’s possible for agencies in Oman. This is more than a business. It’s a commitment to lead with purpose, clarity, and cultural pride.