Tariq Al Sharabi

Agency: Cicero and Bernay

Tariq Al-Sharabi, Managing Director at Cicero & Bernay, has led the agency through its most transformative and successful year to date. Under his hands-on leadership, C&B recorded its highest-ever revenue growth, expanded into new markets including Saudi Arabia, and scaled its global affiliate network to 35 offices. Tariq has personally steered the agency’s repositioning from a traditional consultancy to a fully integrated communications partner, offering AI-driven, future-ready solutions across earned, owned, and paid channels.

Known for his grassroots approach, he is directly involved in every facet of the agency’s operations, from talent development to client pitching. His commitment to team culture, client trust, and industry innovation is unmatched. He also continues to shape the region’s communication landscape through thought leadership, ESG advocacy, and community engagement.