The Strategy Garage

Agency: Publicis Groupe Middle East & Turkey

The Strategy Garage at Publicis Groupe has redefined what it means to practice strategy - transforming it from a discipline into a culture that inspires, empowers, and endures. Built on the “Power of One” philosophy, the team operates as a flexible, connected network that blends creativity, data, and innovation to solve brand challenges with impact.

This year, the team launched unique initiatives to celebrate identity and build motivation, such as #AdvengersAssemble - a comic-style tribute that turned strategists’ skills into superpowers, creating pride and visibility across the Groupe. Collaboration was strengthened through a vibrant internal hub where knowledge-sharing, play, and inspiration flow daily, turning work into a community. With well-being at the core, initiatives like “Duvet Days,” flexible working, and the “Sanity Squad” ensured strategists could thrive personally as well as professionally. The team also developed proprietary tools - from the 4P model and Dimensions of Effectiveness to The A.I. Strategist - creating frameworks that drive both creativity and accountability. Their efforts have delivered fame-worthy work that is meaningful and enduring, from innovative campaigns tackling social issues to impactful client solutions. Beyond awards, more than recognition, their greatest achievement is shaping a culture of generosity, learning, and collective success.