Keyade (WPP)

Facing significant internal and external challenges in 2024-2025, including its establishment as WPP Media's fourth performance agency and the disruptive force of AI, Keyade set a clear goal: to prove that specialized expertise and integrity drive growth.

By leveraging its core DNA of transparency and results-focus, the agency expanded existing partnerships and onboarded its team to WPP's AI-powered operating system to enhance efficiency. Bolstered by new senior leadership, this strategy delivered exceptional results, including a 32% increase in billings, 40% growth in net sales, and the acquisition of five new clients, demonstrating a powerful model for success.

 Results: 

 +32% Billings

 +40% Net Sales

 +24% Operating Profit

 +5 New Clients