MSL Group Middle East

MSL Group Middle East has redefined its role in the PR landscape, becoming a creative growth engine that builds trust, earns attention, and shapes culture. Anchored in Publicis Groupe’s Power of One, the agency embraced reinvention and bold thinking, achieving 78% growth year-on-year not by doing more, but by working smarter.

 Differentiation & Philosophy- With a community-first mindset and an integrated model blending PR, creativity, media, and advisory, MSLGroup M.E delivers work that resonates, builds trust, and drives impact.

Client Success & Retention - Long-term partnerships with Du, BCG, Bel Group, and Al Masaood, alongside record-breaking campaigns for Disney+ and leading retail brands, show MSL Group M.E’s ability to deliver loyalty, trust, and measurable results. 

People & Talent - Our people are our power. Through AI upskilling, 343 completed courses, leadership training, and the PubCubs program, MSL is building a culture of creativity and inclusivity across 18 nationalities while nurturing the next generation while.

Industry Leadership & Community Impact - Judging at MEPRA and Athar, leading workshops for women founders, and engaging universities, MSL extends beyond brands into communities, empowering voices and building belonging 

MSL doesn’t just build brands. It builds connections that count.