Louise Jacobson

Agency: Brazen MENA

Louise Jacobson has built a 25-year career defined by bold leadership, commercial acumen and a culture-first philosophy. As founder and Managing Partner of Brazen MENA, she transformed a start-up into one of Provoke Media’s Top 10 Agencies in the Middle East (2025), named Homegrown Agency of the Year at MEPRA 2024, with 29 people across four offices and a portfolio including Abercrombie & Fitch, Veuve Clicquot, Kleindienst Group, Marriott and Hilton.

In 2024–25, Louise led Brazen to its strongest year yet: 35% revenue growth, a 15% average retainer increase, 85% client retention, and 78% of new business from referrals. She spearheaded the launch of the agency’s new proposition, “B Ahead, B Brazen,” driving innovation in data-led reporting, social, lifestyle and corporate communications. Her leadership extends far beyond her agency. Louise serves on the MEPRA Strategy Board, GWPR MENA Board, and ADCCI PR & Digital Working Group, while regularly judging for PRCA, MEPRA and Cannes Young Lions. She is recognised as a Hotel & Catering PR Hot Shots 2025 honouree, a Provoke Innovator 25 EMEA, and one of Arabian Business’s 50 Most Inspiring Women Leaders. Louise Jacobson is not only steering Brazen MENA’s success but reshaping PR leadership in the region