Liwa Content Driven

Liwa Content Driven is an independent agency born in Dubai, founded on the principle that modern brands don’t just need content, they need content that resonates, inspires, & drives impact.In 2024, Liwa delivered its strongest year yet: 28% revenue growth, a 95% client retention rate, & major new partnerships with top brands like Cleveland Clinic Abu Dhabi, Shell, Bayut, the G42 Group,Tech Mahindra, Noon, Aster, and Avolta.Our work did more than create eye-catching campaigns; it combined creativity with accountability, blending strategy with execution, from Emirates NBD’s AI-powered Ripple Effect film to the world’s first Pink ATM breast cancer awareness activation.These projects proved meaningful stories, when crafted with purpose, drive measurable outcomes and lasting impressions.

Our culture is our engine.We grew our team by 18%,launched the Liwa Academy to upskill every department including a structured AI integration curriculum that allows our teams to harness technology without compromising human creativity.Global recognition followed: Effies, D&AD,London International Awards, Dubai Lynx, and Cannes wins, alongside international press coverage amplifying our thought leadership.Independent, profitable, & purpose-driven, Liwa has shown that when you put people & ideas before process, you don’t just grow an agency.You shape an ecosystem where creativity, accountability, & innovation thrive due to our independence.