Current Global MENAT

As Current Global MENAT stepped into the start of just our third year of operation, we channelled our inner PR tweenager….

...you know that noisy, bold, chaotic but magical stage where curiosity rules, confidence builds, maturity grows, boundaries get pushed and every slay moment gets celebrated.

We grew revenue by 60%, increased headcount by over 50% and won some of the UAE’s most important brands winning new retained assignment for the likes of Dubai Airports, TikTok, OSN and Dubai Tourism. We delivered campaigns that proved PR can lead the way inside integrated marketing teams for brands like Papa Johns, OMO, Subway and Harley-Davidson. Our work was bold and culturally relevant, that didn’t just win awards or earn attention, they helped change laws, tackle taboos and generate new community revenues. 

Our human-first mind-set, grounded in mental wellness, professional happiness and a lot of giggles, earned us a Top 10 Great Place to Work spot and Best Mental Health Support in PR award (with over 40 awards in total in the last 12 months) and we had our best team and client satisfaction results ever. 

Welcome to Current Global MENAT ‘The Tweenager Year’; an agency growing up, but that’ll never grow old