Lauren Abrahamian

Agency: Publicis Groupe ME

With nine years of experience across global and regional markets, I have built my career on creating scalable systems where creativity, technology, and operations come together to deliver impact that drives both client and agency growth. I have partnered with leading brands including Nestlé, Mastercard, Visa, McDonald’s, PepsiCo, Samsung, Dubai Holding, NEOM, Saudia Airlines, and Philip Morris International. When I joined Prodigious nearly four years ago, project management did not exist as

a formal discipline. As the hub’s first project manager, I balanced delivery with building frameworks that would enable the hub to scale. Today, I lead a nine-person department responsible for coordinating delivery across every client in the region. I played a central role in bringing NEOM into Prodigious in 2022 and, through strong delivery, expanding its scope in 2024. I also brought Philip Morris International into the hub across five markets and led the seamless transition of major accounts including ADCB, AHB, and FAB. In parallel, I have been instrumental in regional pitches, securing new business by embedding structure, speed, and quality into the process. At the core, my contribution has been about building systems, trust, and teams that enable creativity to thrive and clients to grow.