Adpro& Group
2025 brought boycotts, shrinking budgets, and regional challenges, yet Adpro& stood stronger than ever. We proved our value not just as an agency, but as embedded partners who shared our clients’ challenges and victories. Creatively, we made history for Jordan: the first to win Campaign’s Agency of the Year for Jordan, the first Cannes Lion, the first Loerie Award, and the first to lead the Levant in the Cannes Lions Global Creative Report. We also sent more jurors to international festivals than any Jordanian agency in a single year, putting our region’s voice in global jury rooms. Locally, we cemented our place as Jordan’s creative authority, becoming the partner of choice for the country’s largest advertisers and most competitive categories. Beyond the work, we reinvested in our people, nurturing talent and empowering them to grow alongside our clients. 2025 was not just a year of firsts. It was the year we redefined what is possible for Jordanian creativity.