TBWA\RAAD

The agency that turned people power into global performance.

In a region and industry known for burnout and attrition, TBWA\RAAD has redefined what it means to be a creative company that truly puts people first. Recognised as Campaign Global’s “Best Place to Work in the World” (2024), the agency’s transformation proves that culture and creativity can drive business growth hand in hand. Guided by its RESET and FORWARD programs, TBWA\RAAD embedded its core values—Belief, Courage, Hunger, and Collaboration—into every stage of the employee experience. The impact is measurable and profound: a 64% reduction in resignations, 81% retention, AED 1.5M saved, and 97% employee satisfaction. With 30+ nationalities and 56% female senior leadership, TBWA\RAAD has become a benchmark for inclusion, purpose, and wellbeing. Its policies redefine how creative workplaces nurture both performance and people. By transforming employee engagement into a strategic advantage, TBWA\RAAD has proven that the world’s bravest ideas start in the world’s best workplace.