Tarek Esper

Agency: SOCIALEYEZ

For over 15 years, Tarek Esper has led SOCIALEYEZ with a vision that goes beyond campaigns and content; he has

built an agency recognised for its impact on clients and the wider industry. Since becoming Managing Director, he has guided its evolution from a specialised social agency into a fully integrated strategic and creative partner, trusted by more than 250 clients throughout his career. Under his leadership, SOCIALEYEZ has secured and retained a portfolio of over 90 active retainer clients, delivered more than 400 projects in 2025 alone, and expanded its presence across the UAE, Saudi Arabia, Egypt and Lebanon. His ability to strike a balance between financial discipline and cultural foresight has driven record-breaking growth. Equally, Tarek has shaped a people-first culture. With a team of over 400 specialists representing 19 nationalities, he has championed youth pathways, advanced female leadership, and pioneered innovation through the launch of agency-wide Strategic Pods. His ethos is clear: creativity thrives when people, culture, and clients grow together.