Performics - Publicis Groupe

Performics MENA orchestrated unprecedented growth in 2024-25, proving that performance marketing transforms business outcomes. Acquired from Google in 2008, we didn't just join the performance game, we invented it. 

Our 400+ specialists across MENA are highly skilled, engaged and ready to transformation. Together, we pioneered game-changing innovations: first luxury CTV activation in MENA, first dedicated GEO unit with proven results from Samsung, IKEA and more, and a key role in maturing the retail media ecosystem resulting in exclusive retail media launch partnerships with MAF and Landmark Group.

This year, we chose to leverage AI not only to drive business results for our partners, but to fully transform the way we work. Through FlowAi we are now able to go live 71% faster through the power of robotic process automation. 

Recognized as the Performance Powerhouse of MENA's Most Awarded Holding Company, we supported Publicis in securing iconic wins including Mars, FAB, Atlantis, Red Sea Global and LEGO with over 70% pitch win rate.

When performance is orchestrated intelligently, growth becomes inevitable. Performics MENA: where every digital touchpoint becomes a growth opportunity