Darin Shubair

Agency: Cicero and Bernay

Darin Shubair is the Director of Arabic Content at Cicero & Bernay and Founder & CEO of Tanween. She leads a team of six content writers, bringing her expertise as a novelist, poet, and professional writer to elevate the media presence of prominent public and private figures. Her deep passion for the Arabic language drives her to treat every piece of content as a crafted work of art, transforming C&B’s media and creative ecosystem and raising client narratives to new levels of professionalism and influence. Darin began her career in leading UAE newspapers, earning the “Best Journalist” award at the Celebrities of Excellence competition by Dubai Media Incorporated in 2016. At Dubai Culture & Arts Authority, her visionary contributions advanced the Arabic content landscape, paving the way for the founding of Tanween, with C&B as its first client. She has since earned the trust of leaders across sectors through strategic insight, precise messaging, and innovative use of media tools. Her campaigns have delivered exceptional reach, engagement, and lasting impact, establishing her as a leading force in Arabic content and communication.