Hossam Sherif

Agency: OMD UAE

Currently serving as the Business Lead on the PepsiCo account at OMD UAE, I manage 14+ active brands and oversee operations across 12 MENA markets through a centralized regional hub in Dubai and dedicated local market teams.

My journey with PepsiCo began with a simple but critical goal: to understand the client’s true needs and build a team that is not just a service provider, but an extension of their business. Today, that vision has evolved into a partnership that drives PepsiCo's marketing strategies, shapes consumer connections, and delivers measurable business growth. Through innovation in operations, cross-functional integration, data-led solutions, and a strong focus on team culture, I have led this account to become the most operationally efficient and strategically effective in the world, with client satisfaction scores (TRR) consistently at 9–10 (well above benchmarks), a team retention rate above 90%, and diversified client revenue growth exceeding the average norms for Omnicom