Brazen MENA

Brazen MENA, founded in 2015 by Louise Jacobson, is a bold, independent PR agency with offices in Dubai, Riyadh, Cairo and Amman. Recognised by Provoke Media as one of the Top 10 Agencies in the Middle East (2025), we blend creativity, strategy and measurable impact with a culture that puts people first.

In our 10th year, we launched our new proposition “B Ahead, B Brazen”, supported by a three-pronged model – B Social, B Lifestyle, B Corporate. This helped us achieve an 85% pitch conversion rate and attract landmark clients including Abercrombie & Fitch, Hollister, GAP x Zac Posen, Campa Cola, Godiva, CFI Financial and Kleindienst Group.

We delivered 35% revenue growth, with 78% of new business from referrals and an 85% client retention rate. Our flexible commercial model, data-led reporting and investment in AI-driven tools like HypeAuditor and CARMA cemented our reputation for transparency, agility and impact.

Our people remain our strength: 90% staff retention, 65% promotions, enhanced wellbeing benefits and a perfect 10/10 Net Promoter Score for the second year running.

Bold, trusted and independent, Brazen MENA continues to shape the industry, proving that professionalism and creativity can thrive alongside people-first values