Influence Branding & Digital

In order to better represent its leadership, vision, and position in furthering Saudi Arabia's 2030 sustainability goals, Global Environmental Management Services Ltd. (GEMS), a subsidiary of SIRC and part of PIF’s portfolio, undertook a massive rebranding effort.

Through a carefully designed brand strategy, the company was repositioned as a national champion of the circular economy and a trusted partner in industrial and hazardous waste management.

The transformation delivered a new name, Reviva, symbolizing renewal. Alongside the name, we created a modern visual identity, comprehensive brand guidelines, a corporate website, marketing collateral, company profiles, packaging, and engaging multimedia assets, including storyboards and videos. Every element was built to ensure clarity, credibility, and stronger connections with clients, regulators, and the wider community.

This rebrand represents more than a new identity; it marks the start of a new chapter. Reviva now embodies compliance, sustainability, and innovation, while actively contributing to environmental protection and economic diversification. The project demonstrates how strategic creativity and collaboration can establish a powerful platform for long-term growth, inspire confidence, and reinforce Saudi Arabia’s position as a global leader in sustainability.